Full Time Campaign Manager – Credit Cards (Acquisition - Usage) Jobs, in We+ Asia Federal Territory - Maukerja

We are seeking a Campaign Management Specialist to design and execute targeted marketing campaigns that strengthen customer experience and grow a leading financial institution/payment network's credit-card portfolio. The work will focus on agreed initiatives such as credit-card top-of-wallet spend-lift campaigns and portfolio optimization. The specialist will develop campaign proposals and plans, identify relevant offers and merchant opportunities, shape communications and channel strategies, and assess results. The role works closely with data science, marketing and communications teams, as well as Account Executives.

⇒ Main Responsibilities

Campaign Strategy and Design

• Develop campaign designs and proposals, including campaign mechanics, execution plans and supporting business cases.
• Work with the client to define and agree campaigns, including credit-card top-of-wallet spend-lift campaigns and portfolio-optimization initiatives.
• Identify relevant offers and merchants for customer campaigns.
• Translate campaign objectives into practical recommendations and executable plans.

Portfolio Analysis and Growth

• Analyze the client’s portfolio performance—including spend, usage, activation and campaign outcomes—to identify actionable insights and opportunities for sustained growth.
• Review customer and portfolio performance to inform target segments, campaign opportunities and optimization recommendations.
• Deliver best-practice recommendations to the client and translate insights into practical actions.

Campaign Communications and Testing

• Develop communication plans for each campaign, including target-segment review, channel strategy, measurement frameworks and tracking plans.
• Develop test-and-learn pilots and minimum viable products (MVPs) for digital marketing communications across channels such as email, display, social media, websites, search and blogs.
• Apply customer-centered design thinking across integrated campaigns and identify opportunities to improve targeting, messaging and campaign effectiveness.
• Coordinate with marketing and communications stakeholders to support clear, consistent campaign delivery.

Performance Management and Stakeholder Reporting

• Work alongside client’s Account Executives to track and assess client deal and initiative performance.
• Monitor agreed key performance indicators (KPIs), commercial outcomes and initiative-level success measures.
• Present campaign results and performance outcomes to the client and client’s stakeholders, highlighting learnings, optimization opportunities and impact on customer experience and business results.
• Document processes, key learnings and best practices to support repeatability, scalability and continuous improvement.

⇒ Qualifications & Experience

• Bachelor’s degree in Business, Marketing, Finance, Economics, Management or a related discipline.
• Relevant 5-8 years experience in cards, payments, retail banking, consumer financial services or related product management roles.
• Strong understanding of the debit/credit card ecosystem, customer lifecycle and key drivers of card usage and engagement.
• Demonstrated experience in product management, customer proposition/CVP development or portfolio management.
• Experience developing and executing customer campaigns or card usage/spend programs.
• Strong analytical skills, with the ability to interpret customer, transaction, campaign and portfolio data and convert insights into actionable recommendations.
• Strong commercial acumen and ability to develop robust business cases.
• Demonstrated ability to manage initiatives independently from problem definition through recommendation and execution.
• Strong stakeholder management, communication and influencing capabilities.
• Comfortable working across multiple functions and navigating complex stakeholder environments.
• Strong presentation skills with the ability to communicate recommendations clearly to senior stakeholders.

⇒ Preferred

• Previous experience leading a CVP/proposition refresh or credit card usage initiatives.
• Experience designing customer segmentation, lifecycle management or personalized campaign strategies.
• Experience working with customer analytics, transaction data and campaign measurement.
• Experience working within a bank, card issuer, payment network or financial services organization.
• Familiarity with digital payments, mobile wallets and evolving consumer payment behaviors.
• Experience managing merchant-funded offers, rewards, partnerships or other cardholder benefits would be an advantage.