- Jalan TSB 3 Petaling Jaya Selangor Malaysia 47810

Working Location
Job Description
Requirements
Bachelor's Degree in Marketing, Business, Communications, or a related field.
Minimum 3–4 years of hands-on experience in e-commerce marketing, digital marketing, or retail brand management.
Proven track record in campaign planning and execution across Shopee, TikTok Shop, or similar marketplace platforms.
Strong analytical mindset — able to interpret platform data (GMV, conversion, ROAS) and translate into business actions.
Experience managing KOL/influencer campaigns and working with creative or content teams.
Excellent project management and communication skills — able to lead multiple initiatives simultaneously across departments.
Proficient in Microsoft Office (Excel, PowerPoint, Word); experience with analytics tools or dashboards is an advantage.
Comfortable working with AI tools to enhance content creation, reporting efficiency, and campaign optimization.
Self-driven, detail-oriented, and able to operate independently with minimal supervision in a fast-paced retail environment.
Responsibilities
Lead the development and execution of integrated marketing strategies across e-commerce platforms (Website, Shopee, TikTok Shop) to drive revenue growth and brand visibility.
Own campaign planning and go-to-market execution for seasonal launches, platform events, and product drops — from briefing through to post-campaign analysis and reporting.
Oversee end-to-end e-commerce operations including product listings, pricing strategy, promotional mechanics, and inventory coordination across all channels.
Manage and optimize TikTok Live operations, including host briefing, sales mechanics, and live performance tracking; provide strategic recommendations to improve conversion.
Build and manage KOL/influencer partnerships — including identification, outreach, briefing, content alignment, and performance evaluation.
Drive social media content strategy in line with brand direction; oversee the content calendar and ensure consistent brand voice across all platforms.
Coordinate in-store marketing execution across retail outlets — including campaign materials, visual merchandising direction, and promotional collateral.
Analyze sales data, platform metrics, and consumer trends to generate actionable insights; prepare regular performance reports and present recommendations to management.
Collaborate cross-functionally with boutique teams, warehouse, and operations to ensure smooth campaign rollout and order fulfilment alignment.
Mentor and guide junior marketing team members; coordinate workloads and support capability development within the team.
Benefits
KWASA SENTRAL
0.9 km
KWASA DAMANSARA
1.3 km
KOTA DAMANSARA
1.9 km
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