Game Publishing Manager Jobs, Salary up to SGD 9,000 in Go Game Pte. Ltd. Central Region (Singapore) - Maukerja

Job Overview

We are seeking an experienced and commercially minded Game Publishing Manager to oversee the publishing lifecycle of mobile games, from market evaluation and launch planning to live operations and ongoing performance optimisation.

In this role, you will work closely with game developers, product managers, marketing specialists, analytics teams, and external publishing partners to bring mobile games to market and support their long-term growth. You will help coordinate publishing strategies, regional market expansion, user acquisition, localisation, release schedules, and player engagement initiatives.

The ideal candidate combines a strong understanding of the mobile gaming industry with practical project management, commercial analysis, and cross-functional leadership skills. This role offers the opportunity to contribute to the growth of mobile game products across different markets and distribution platforms.

Key Responsibilities1. Game Publishing Strategy

• Develop and execute publishing plans for new and existing mobile game titles.
• Evaluate market opportunities, competitor activity, player preferences, and emerging trends in the mobile gaming industry.
• Assess potential game titles based on target audience, commercial viability, product positioning, and market suitability.
• Develop launch roadmaps, publishing milestones, and market entry plans aligned with business objectives.
• Work with management to identify opportunities for portfolio growth, regional expansion, and publishing partnerships.

2. Game Launch and Release Management

• Coordinate end-to-end publishing activities, including release planning, launch readiness, store listing preparation, and promotional scheduling.
• Work with development and quality assurance teams to monitor release milestones, testing progress, and launch requirements.
• Coordinate app store submissions, version updates, localisation requirements, and release communications.
• Maintain publishing schedules and ensure that key deliverables are completed within agreed timelines.
• Identify potential launch risks and coordinate appropriate actions with relevant stakeholders.

3. Marketing and User Acquisition

• Collaborate with marketing teams to develop go-to-market strategies and promotional campaigns for mobile games.
• Support user acquisition planning across relevant digital advertising channels and distribution platforms.
• Monitor campaign performance, acquisition costs, conversion rates, and other relevant marketing indicators.
• Evaluate promotional effectiveness and recommend adjustments based on campaign results and player behaviour.
• Coordinate creative assets, campaign calendars, store optimisation activities, and market-specific promotional materials.

4. Live Operations and Player Engagement

• Oversee publishing-related live operations, including in-game events, seasonal campaigns, content updates, and promotional activities.
• Coordinate with product and development teams to maintain an appropriate schedule of updates and player engagement initiatives.
• Review player feedback, community sentiment, support trends, and product performance data to identify improvement opportunities.
• Work with relevant teams to improve player retention, engagement, and the overall game experience.
• Support the planning and execution of activities designed to maintain player interest throughout the game lifecycle.

5. Performance Analysis and Commercial Management

• Monitor key performance indicators, including daily active users (DAU), retention, conversion, average revenue per user (ARPU), and lifetime value (LTV), where applicable.
• Analyse revenue trends, marketing expenditure, publishing costs, and product performance against business targets.
• Prepare performance reports and recommendations for management review.
• Support budget planning, resource allocation, and financial tracking for assigned game titles.
• Identify opportunities to improve monetisation performance, operational efficiency, and the commercial sustainability of published games.

6. Developer and Partner Management

• Build and maintain productive working relationships with game developers, platform representatives, technology providers, and external publishing partners.
• Coordinate publishing requirements, technical deliverables, marketing assets, and release schedules with relevant partners.
• Participate in discussions concerning publishing terms, project scope, service expectations, and commercial opportunities.
• Track partner deliverables and resolve operational issues that may affect publishing timelines or product quality.
• Support the evaluation of potential publishing partnerships and new game opportunities.

7. Localisation and Regional Market Development

• Coordinate localisation of game content, store descriptions, promotional materials, and player communications for target markets.
• Work with regional teams and external vendors to ensure content is appropriate for local audiences.
• Research market-specific player preferences, competitive conditions, and distribution requirements.
• Adapt publishing and marketing plans based on regional performance and market feedback.
• Support expansion into new territories by assessing operational requirements, localisation needs, and potential commercial opportunities.

8. Cross-Functional Project Management

• Coordinate publishing activities across product, development, QA, marketing, analytics, customer support, and community management teams.
• Establish project timelines, responsibilities, milestones, and reporting processes.
• Facilitate project reviews and maintain visibility over deliverables, dependencies, and outstanding issues.
• Identify workflow improvements that can enhance publishing efficiency and coordination.
• Provide regular progress updates and escalate significant risks to the appropriate stakeholders.

Requirements

• Bachelor's degree in Business, Marketing, Digital Media, Game Development, Information Technology, or a related discipline.
• Relevant experience in game publishing, mobile gaming, product operations, digital marketing, or game project management.
• Good understanding of the mobile game lifecycle, including development coordination, launch planning, distribution, and live operations.
• Experience coordinating multiple stakeholders and managing projects against deadlines.
• Strong analytical skills and the ability to interpret product, marketing, and commercial performance data.
• Familiarity with mobile game distribution platforms and digital marketing channels.
• Excellent communication, organisational, and problem-solving skills.
• Ability to manage competing priorities in a dynamic and deadline-driven environment.

Preferred Qualifications

• Experience launching, managing, or growing mobile game titles across multiple markets.
• Familiarity with user acquisition, app store optimisation (ASO), player retention, and mobile game monetisation.
• Experience using analytics dashboards or business intelligence tools to monitor game performance.
• Exposure to localisation, community management, customer support, or live operations.
• Experience working with external developers, publishing partners, or regional service providers.
• Knowledge of Southeast Asian mobile gaming markets would be an advantage.
• Experience managing publishing budgets or contributing to product-level financial planning.

What We Offer

• Competitive remuneration based on qualifications and relevant experience.
• Opportunities to contribute to mobile game launches and ongoing publishing initiatives.
• Exposure to game development, digital distribution, marketing, and product analytics.
• Collaboration with multidisciplinary teams and external industry partners.
• Opportunities for professional growth within the mobile gaming and digital entertainment sector.

Pay: $7,000.00 - $9,000.00 per month

Benefits:

• Additional leave
• Dental insurance
• Flexible schedule
• Health insurance
• Vision insurance

Work Location: Hybrid remote in Toa Payoh