PositiveLinks Asia is partnering with a well-established retailer to hire a Retail Brand Manager. This is a commercial role focused on brand performance, supplier management and inventory.
About Our Client
Our client is a leading retailer with a strong market presence and a growing network of stores. Operating in an essential, resilient sector, the business continues to expand its footprint and diversify its portfolio. It’s a great opportunity for professionals who want to make a tangible commercial impact.
Key Responsibilities
- Manage a portfolio of brands, ensuring their commercial performance, market presence, product availability, and long-term growth.
- Build and maintain strong relationships with brand principals and suppliers, negotiate product allocations, coordinate stock availability, and secure sufficient inventory to meet business requirements.
- Develop brand business plans, sales forecasts, revenue projections, and inventory strategies aligned with business objectives and market demand.
- Plan product assortment, stock purchases, and replenishment requirements based on sales trends, market demand, distribution needs, and inventory performance.
- Work closely with supply chain and logistics teams to coordinate procurement, stock allocation, warehousing, and product distribution across relevant sales channels.
- Monitor brand performance, revenue, margins, inventory turnover, and other key commercial indicators to drive profitability and identify growth opportunities.
- Identify opportunities to introduce new products, develop emerging brands, and expand market presence through effective product positioning, distribution, and sales execution.
- Collaborate with the internal marketing team on promotional campaigns, product launches, brand activities, supplier events, and retail initiatives.
- Coordinate with internal teams and external partners to align commercial priorities, marketing activities, inventory availability, and sales targets.
- Analyse sales data, stock movement, forecasts, and brand performance to identify opportunities, address gaps, and support data-driven decision-making.
Requirements
- Relevant experience in brand management and commercial management within the retail industry in Malaysia.
- Experience managing multiple brands or a portfolio of products is highly preferred.
- Strong commercial acumen, with an understanding of revenue, gross margins, profitability, and P&L performance.
- Experience in demand planning, sales forecasting, inventory management, product assortment, or supply chain coordination.
- Proven ability to manage external principals, suppliers, and other commercial stakeholders, including negotiation and relationship management.
- Strong analytical skills with the ability to interpret sales data and translate insights into business decisions.
- Excellent communication, negotiation, and stakeholder management skills.
- A proactive, commercially minded individual who can balance strategic planning with hands-on execution.