Content Creator (Marketing and Campaigns)
Koocester Group, Singapore
About the role
Koocester is a luxury lifestyle media platform covering homes, business, food, autos and wealth. We are looking for a marketing-minded Content Creator who plans campaigns, not just posts.
You will turn a business goal into a campaign plan, create the content that carries it, and measure whether it brought in views, engagement and qualified leads.
What you will do
1. Plan campaigns
Build monthly campaign plans from search demand, trends, the calendar and what competitors are winning with
Set the goal, audience, message, channels and success measures for every campaign before anything is shot
Turn each campaign into a content calendar with clear hooks, formats and calls to action
2. Create and run the content
Write scripts, direct shoots and handle on-ground execution for short and long form video
Write hooks, captions and calls to action that move people to act
Brief editors and work with producers and sales so content goes live on time
3. Drive leads, not just views
Connect content to lead forms, landing pages and funnel links
Make sure every piece answers one question: what should the viewer do next?
4. Measure and improve
Review views, retention, engagement and leads every week
Report what worked, what did not, and what the next campaign will change
Test new hooks, formats and offers quickly
What success looks like
Campaigns planned ahead, each with a clear goal and a measured result
Consistent weekly content output
Growing views, retention and leads from one campaign to the next
A clear contribution to client results and revenue
What we are looking for
At least 2 years in marketing, content marketing or social media marketing
Experience planning and running campaigns from start to finish, organic and paid social
Strong grasp of Instagram, TikTok and YouTube, hooks, storytelling and audience behaviour
Comfortable with numbers: you can read a dashboard and know what to change
Hands-on: happy to be on shoots and in the edit, not only in planning
Organised, fast and accountable for your own output
Why Koocester
Your campaigns directly drive revenue for real founders and brands
A fast-paced team with no slow corporate cycles
Room to own campaigns from idea to result
We stand by GUIDE Values.
G- Growth and curiosity
U- Uniting through trust and relationships
I- Impact through Inspiration
D- Dare to be bold and innovate
E- Empathy and Giving
Our purpose is - Symbol of Inspiration, Empowering Growth, Powered by People.
Our vision by 2035, is to be the world's most influential and trusted platform and a growth ecosystem. Enabling growth through impactful education, inspiring over 1 billion people annually.
What started as interview-driven storytelling has evolved into a multi-vertical media network covering business, homes, autos, lifestyle, and entrepreneurship. Through our platforms, we connect ambitious brands with audiences that value trust, aspiration, and real-world insight. Our approach goes beyond exposure. We focus on meaningful visibility, long-term brand positioning, and partnerships that create measurable business impact.
Koocester operates at the intersection of media, branding, and community. We work closely with founders, operators, and decision-makers to tell authentic stories, build authority, and create opportunities for growth. As the ecosystem expands regionally, our goal is to become one of the most trusted platforms for showcasing people, ideas, and brands that are shaping industries.
Core belief:
When stories are told well, they inspire action. And when influence is used responsibly, it creates lasting value.