Role Overview
We are looking for a Creative Lead
to lead and execute Chello’s brand expression across visual identity, content, graphic design, and photoshoots. This is a
senior, hands-on creative role
with strong ownership over creative execution and brand standards.
This role will partner closely with the Founder and marketing team to bring Chello’s creative vision to life through high-quality, cohesive, and emotionally resonant outputs, ensuring alignment between brand vision, creative direction, and execution.
Key Responsibilities
Brand Expression & Creative Execution
Translate Chello’s creative vision into strong, cohesive brand expression across all channels
Ensure consistency in aesthetic, tone, and quality across campaigns, content, and assets
Uphold and refine brand visual standards through hands-on involvement
Hands-On Visual & Graphic Design
Lead and execute graphic design across brand and campaign assets (digital and print)
Develop and maintain visual systems including typography, colour, layout, and graphic language
Personally create and refine key visual assets where needed
Review creative outputs to ensure high standards of craft and detail
Content & Photoshoot Direction
Conceptualise and direct photoshoots and campaigns in collaboration with the Head of Creative
Develop creative concepts, moodboards, and shot lists
Provide on-set creative direction alongside photographers, stylists, and production teams
Oversee post-production and final asset selection
Collaboration & Creative Partnership
Work hand in hand with the Head of Creative to align on creative direction, priorities, and standards
Partner closely with the Founder and marketing team on campaigns and brand initiatives
Collaborate with internal creative team members and contributors
Brief and manage external creatives, including photographers, designers, and agencies
Creative Excellence & Growth
Stay attuned to trends in fashion, branding, and visual culture
Balance creative ambition with commercial goals and timelines
Continuously refine creative workflows, tools, and standards
Requirements
5+ years of experience in a senior creative, brand, or design role
Strong portfolio demonstrating brand identity work, graphic design systems, campaigns, and photoshoot direction
Excellent eye for typography, composition, colour, and visual storytelling
Comfortable being both strategic and deeply hands-on
Strong collaboration and communication skills
Experience in fashion, lifestyle, or design-led brands preferred
Required to work onsite
2,506/10,000
At Chello, we are more than just a women's fashion brand; we are a community of individuals who share a passion for crafting designs that empower the modern woman. Our mission is to inspire women to embrace their unique elegance through our beautiful pieces, making dressing up a personal brand statement.
We've woven our values into the very fabric of our company culture, creating a workplace where mindfulness, aplomb, excellence, exceptionalism, and a growth-oriented mindset define who we are, we may be a small company, but we are fiercely dedicated to delivering quality and excellence. Our size is no reflection of the scale of our ambitions. With a team united by a shared dream of personal and company growth, we're committed to exceeding expectations in everything we do. Our focus on quality, along with our dedicated and passionate team, fuels our journey towards expansion and success in the fashion industry. Together, we're crafting a future that's defined by both our individual and collective growth.