Full Time Retail Marketing Specialist Jobs, Salary up to MYR 5,000 in The Travel Store WP Kuala Lumpur - Maukerja

Job Purpose

We are looking for an energetic, creative and hands-on Marketing Executive to support our digital marketing, e-commerce, campaigns, events, roadshows and retail marketing activities.

This position is suitable for fresh graduates with a strong background or interest in Marketing, Digital Marketing or E-Commerce, as well as candidates with 1–3 years of relevant working experience.

The successful candidate will work closely with the Marketing, Retail Operations, Merchandising and Brand teams to support The Travel Store and our portfolio of travel and lifestyle brands across both online and offline channels.

Requirements

• Diploma or Bachelor's Degree in Marketing, Digital Marketing, E-Commerce, Business Marketing or a related marketing discipline.

• Fresh graduates with strong exposure to digital marketing, e-commerce or marketing projects are encouraged to apply.

• Candidates with 1–3 years of relevant experience in marketing, digital marketing, e-commerce or retail marketing are welcome.

• Strong understanding of digital marketing, social media and e-commerce.

• Familiar with Facebook, Instagram, TikTok and current digital platforms.

• Basic knowledge of content creation, photography and video editing will be an advantage.

• Familiarity with Canva, CapCut, Adobe applications or other content creation tools will be an advantage.

• Good command of English, Mandarin and Bahasa Malaysia, both written and spoken.

• Possess own transport and be willing to travel to stores, events and roadshows when required.

• Willing to work outside normal office hours occasionally for campaigns, events, store openings or roadshows.

• Highly adaptable and able to respond quickly to changing priorities and business requirements.

• Able to work under pressure and manage multiple tasks within tight deadlines.

• Strong coordination, communication and organisational skills.

• Responsible, proactive, resourceful and willing to learn.

• Able to work independently while collaborating effectively with different departments and external partners.

Key Responsibilities

Digital Marketing & Social Media

• Manage and maintain the company's social media platforms, including Facebook, Instagram, TikTok and other relevant digital channels.

• Plan and execute monthly social media and digital content calendars.

• Create engaging content including product highlights, promotional posts, short-form videos, reels and lifestyle content.

• Write marketing captions and communication materials in line with brand direction.

• Coordinate photoshoots, video shoots and content creation when required.

• Monitor social media engagement, comments and customer enquiries and coordinate with the relevant departments when follow-up is required.

• Keep updated with current social media, digital marketing and consumer trends.

• Support digital advertising, online campaigns and other digital marketing initiatives.

E-Commerce & Online Marketing

• Support the company's e-commerce and online marketing activities.

• Coordinate product launches, promotions, campaign mechanics and marketing content for online channels.

• Work closely with the relevant teams to ensure product information, promotional messages and campaign materials are updated accurately.

• Support traffic-driving initiatives and online promotional campaigns.

• Monitor competitor activities, marketplace trends and digital marketing developments.

• Assist in reviewing online campaign performance and identifying opportunities for improvement.

Marketing Campaigns

• Assist in planning, developing and executing marketing campaigns throughout the year.

• Support festive campaigns, product launches, brand campaigns, tactical promotions and membership-related activities.

• Coordinate campaign briefs, artwork, POSM, digital materials and promotional communication.

• Work closely with internal departments, designers, agencies, suppliers and external partners to ensure campaigns are executed according to schedule.

• Follow up on campaign timelines, deliverables and execution requirements.

Events & Roadshows

• Assist in the planning, coordination and execution of company events, mall activities, product launches and roadshows.

• Coordinate with shopping malls, event organisers, suppliers and external partners.

• Support event setup, promotional materials, product displays and marketing activities.

• Attend and provide on-site support for events and roadshows when required.

• Assist in capturing photos, videos and content during events for marketing purposes.

• Ensure events and roadshows are executed according to the approved marketing plan and brand standards.

Retail & Brand Marketing

• Work closely with Retail Operations and Merchandising teams on store promotions, new product launches and marketing activities.

• Support new store openings, renovations, relaunches and mall marketing programmes.

• Coordinate marketing materials for retail outlets including posters, banners, POSM and digital content.

• Visit stores regularly when required to review campaign execution, collect content and support marketing activities.

• Ensure consistency of brand communication across stores, digital platforms and marketing materials.

Marketing Reporting & Coordination

• Assist in preparing marketing reports and campaign summaries.

• Monitor social media, digital marketing, e-commerce and campaign performance.

• Track competitor marketing activities and market trends.

• Maintain marketing calendars, campaign schedules and activity trackers.

• Support coordination between Marketing, Operations, Merchandising, CRM and other internal departments.

• Annual Leave / Medical Leave
• EPF / SOCSO / EIS
• Training Provided
• Medical expenses subsidized as per terms
• open culture
• Personal development opportunities
• bonus
• company trip
• insurance