Role Description
Drive revenue growth by acquiring business customers and developing commercial relationships. Understand customer priorities, present suitable solutions, and coordinate sales opportunities from prospecting through negotiation, closing, and delivery handover.
Key Responsibilities
- Identify prospects through research, outreach, referrals, events, and partner channels.
- Develop territory or account plans aligned with sales targets.
- Qualify opportunities based on customer needs, budgets, decision criteria, and purchasing timelines.
- Build relationships with decision-makers, procurement teams, and other stakeholders.
- Conduct discovery meetings, presentations, and demonstrations with relevant specialists.
- Prepare proposals, quotations, tenders, and business cases.
- Explain product or service value in terms of customer outcomes and commercial benefits.
- Negotiate pricing and contract terms within delegated authority.
- Maintain accurate CRM records, pipeline updates, and sales forecasts.
- Coordinate contract approvals, order processing, and delivery handovers.
- Identify repeat business and account expansion opportunities where assigned.
- Monitor market developments, competitor activity, and customer feedback.
- Follow commercial approval and customer information handling procedures.
Role-Specific Responsibilities
- Corporate Sales Executive: Sell products or services to corporate customers, coordinating proposals, stakeholder engagement, and account development.
- Enterprise Sales Executive: Manage complex opportunities with large organizations, navigating multiple stakeholders, technical evaluations, and extended procurement processes.
- Commercial Sales Executive: Manage sales within an assigned commercial segment, balancing opportunity volume, conversion, sales cycle efficiency, and profitability.
Qualifications
- Relevant experience in B2B sales, account development, solution selling, or a related commercial field.
- Demonstrated ability to generate opportunities and achieve sales targets.
- Strong discovery, presentation, negotiation, and relationship-building skills.
- Ability to translate customer requirements into clear proposals and business value.
- Understanding of sales cycles, pipeline management, forecasting, and commercial terms.
- Familiarity with CRM systems, spreadsheets, and presentation tools.
- Strong organizational skills and consistent follow-through.
- Sound commercial judgment, professional integrity, and a collaborative approach.
- A diploma or degree in business, marketing, or a related field, or equivalent practical experience.
- For enterprise roles, experience managing multi-stakeholder sales cycles and coordinating complex evaluations.
Preferred Qualifications
- Relevant industry or product expertise.
- Experience with consultative selling and structured sales methodologies.
- Familiarity with competitive tenders, security reviews, and procurement negotiations.
- Experience selling recurring services or multi-year agreements.
- Experience coordinating with channel partners, technical teams, or customer success functions.
- Willingness to travel for customer engagement where required.
Scope by Role
- Corporate Sales Executive: Owns sales development and assigned opportunities with corporate customers.
- Enterprise Sales Executive: Owns complex, typically high-value opportunities within large organizations.
- Commercial Sales Executive: Owns sales delivery within a defined customer segment; account size and responsibilities vary by organization.