Full Time TikTok Specialist Executive Jobs, in Pet Universe WP Kuala Lumpur - Maukerja

About the role

Manage and grow the company's TikTok presence through content creation, strategy and analytics.

Key responsibilities

• Manage and grow the company's TikTok presence

• Research TikTok trends, competitors, viral formats and emerging content opportunities

• Develop weekly and monthly TikTok content plans

• Conceptualise, script, shoot and edit short-form video content

• Create strong hooks, captions and storytelling formats optimised for viewer retention

• Publish and manage TikTok content consistently

• Monitor TikTok analytics including views, watch time, retention, engagement and follower growth

• Identify winning content formats and continuously optimise future content

• Support TikTok campaigns, TikTok Shop, affiliate and livestream initiatives where required

• Work closely with Marketing and Creative teams to ensure content supports brand and commercial objectives

About you

• 1–3 years experience in TikTok, social media or content creation preferred

• Strong understanding of Malaysian TikTok culture and trends

• Strong short-form video shooting and editing skills

• Proficient in CapCut; Premiere Pro or equivalent is an advantage

• Able to develop concepts and scripts independently

• Understand hooks, storytelling, pacing and retention

• Comfortable analysing TikTok performance data

• Creative, fast-moving and comfortable testing new ideas

• Portfolio of TikTok / short-form content strongly preferred

• Comfortable appearing on camera is an advantage