Full Time E-Commerce Specialist (Live Commerce - KOL Marketing) Jobs, in Esthetics International Group Selangor - Maukerja

E-Commerce Executive / Senior Executive (Live Commerce & KOL Marketing)

About the Role

Are you passionate about social commerce, influencer marketing and the fast-growing world of livestream shopping?

We are looking for a proactive and well-organised E-Commerce Executive / Senior Executive to drive our Live Commerce and KOL Marketing initiatives across platforms such as TikTok and Shopee.

In this role, you will work closely with external livestream agencies, KOLs, KOCs and content creators to coordinate campaigns, manage collaborations and support TikTok Affiliate activities. You will play an important role in growing brand awareness, driving engagement and increasing sales through social commerce.

Key Responsibilities

1. Agency & Livestream Coordination

• Liaise with external livestream agencies to coordinate campaign requirements, schedules and deliverables.
• Coordinate livestream sessions, including product briefings, promotional mechanics and campaign arrangements.
• Monitor livestream execution and follow up with agencies to ensure campaigns run smoothly.
• Review livestream performance and identify opportunities for improvement.

2. KOL / KOC & Influencer Management

• Identify, approach and build relationships with suitable KOLs, KOCs and content creators.
• Coordinate influencer collaborations, campaign briefs, content submissions and posting schedules.
• Ensure influencer content aligns with brand guidelines and campaign objectives.
• Monitor campaign deliverables and evaluate influencer performance.

3. TikTok Affiliate Marketing

• Coordinate TikTok Affiliate campaigns and creator collaborations.
• Identify and engage suitable affiliates to promote the Group's products.
• Monitor affiliate activities, sales performance and campaign effectiveness.
• Follow up with creators to maximise campaign participation and results.

4. Campaign Planning & Performance Monitoring

• Support the planning and execution of social commerce campaigns across TikTok and Shopee.
• Track key performance indicators, including livestream sales, engagement, affiliate sales and campaign ROI.
• Prepare campaign performance reports and recommend improvements.
• Work closely with internal teams to ensure smooth campaign execution.

Requirements

• Diploma or Degree in Marketing, Business, E-Commerce or a related field.
• At least 2–3 years of relevant experience in digital marketing, influencer marketing, social commerce or e-commerce.
• Hands-on experience coordinating external agencies, KOL/KOC collaborations or influencer campaigns.
• Familiarity with TikTok Live, Shopee Live and TikTok Affiliate is highly preferred.
• Strong communication, interpersonal and relationship management skills.
• Good coordination, organisation and follow-up skills, with the ability to manage multiple campaigns and deadlines.
• Proactive, resourceful and results-oriented, with a strong interest in social commerce.
• Experience in the beauty, skincare or FMCG industry will be an added advantage.

Why Join Us?

• Be involved in growing the Group's social commerce and livestream presence.
• Work closely with agencies, influencers and content creators.
• Gain hands-on exposure to TikTok Affiliate and livestream marketing campaigns.
• Opportunities for career development within an established beauty group.