- Singapore
Full Time Marketing Manager, Tiger Global Innovation Jobs, Salary up to SGD 30,500 in The HEINEKEN Company - Maukerja
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Job Description
Responsibilities
Shape the Future of Tiger Across the Globe
Tiger is looking for a
Marketing Manager, Global Innovation
to lead the development and execution of our innovation strategy and pipeline, driving the next generation of growth for one of Asia’s most iconic beer brands. This is a unique opportunity to influence innovation at a global scale, partnering with cross-functional teams across markets, regions, and global functions.
What You'll Do
Define and lead
Tiger’s multi-year innovation strategy, platforms, and priorities aligned with the global brand vision.
Build and manage
a winning innovation pipeline, from consumer insight and concept development through to commercialization.
Identify
emerging category, cultural, and consumer trends to unlock new growth opportunities.
Partner closely
with Brand, Innovation, Insights, R&D, Procurement, Regional and Market teams to bring innovations to life.
Develop
compelling business cases supported by consumer demand, market fit, and commercial impact.
Build alignment
with senior stakeholders and markets to accelerate decision-making and successful launches.
Champion
consumer-centric thinking, creativity, and commercial excellence across the innovation community.
Lead geographic expansion strategy
(aligned SP) and playbooking repeatable Tiger solutions for different market archetypes
What We're Looking For
Around 8+ years of experience in Marketing, Brand Management, Innovation, or related fields.
Strong track record in developing and launching consumer-centric innovations.
Experience in brand strategy, category development, consumer insights, or innovation management.
Strong commercial acumen with the ability to translate insights into business growth opportunities.
Proven stakeholder management and influencing skills across global and cross-functional teams.
Excellent communication skills and fluency in English.
HEINEKEN ASIA PACIFIC PTE. LTD.
HEINEKEN Asia Pacific has a long and proud heritage as a leading brewer in the region. It began as a joint venture in 1931 and is today part of HEINEKEN, with operations in over 20 countries in Asia Pacific. Our regional headquarters in Singapore is ideal for HEINEKEN’s efforts to tap into emerging markets with high growth potential. We are committed to the sustainable use of resources, investment in communities and responsible consumption of our winning portfolio of over 50 brands.
Tiger is looking for a
Marketing Manager, Global Innovation
to lead the development and execution of our innovation strategy and pipeline, driving the next generation of growth for one of Asia’s most iconic beer brands. This is a unique opportunity to influence innovation at a global scale, partnering with cross-functional teams across markets, regions, and global functions.
What You'll Do
Define and lead
Tiger’s multi-year innovation strategy, platforms, and priorities aligned with the global brand vision.
Build and manage
a winning innovation pipeline, from consumer insight and concept development through to commercialization.
Identify
emerging category, cultural, and consumer trends to unlock new growth opportunities.
Partner closely
with Brand, Innovation, Insights, R&D, Procurement, Regional and Market teams to bring innovations to life.
Develop
compelling business cases supported by consumer demand, market fit, and commercial impact.
Build alignment
with senior stakeholders and markets to accelerate decision-making and successful launches.
Champion
consumer-centric thinking, creativity, and commercial excellence across the innovation community.
Lead geographic expansion strategy
(aligned SP) and playbooking repeatable Tiger solutions for different market archetypes
What We're Looking For
Around 8+ years of experience in Marketing, Brand Management, Innovation, or related fields.
Strong track record in developing and launching consumer-centric innovations.
Experience in brand strategy, category development, consumer insights, or innovation management.
Strong commercial acumen with the ability to translate insights into business growth opportunities.
Proven stakeholder management and influencing skills across global and cross-functional teams.
Excellent communication skills and fluency in English.
HEINEKEN ASIA PACIFIC PTE. LTD.
HEINEKEN Asia Pacific has a long and proud heritage as a leading brewer in the region. It began as a joint venture in 1931 and is today part of HEINEKEN, with operations in over 20 countries in Asia Pacific. Our regional headquarters in Singapore is ideal for HEINEKEN’s efforts to tap into emerging markets with high growth potential. We are committed to the sustainable use of resources, investment in communities and responsible consumption of our winning portfolio of over 50 brands.
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