Full Time Senior Trade Marketing Executive Jobs, in YL Central Services Sdn. Bhd. Selangor - Maukerja

Develop and execute comprehensive trade marketing strategies to drive brand visibility and sales growth within assigned channels and key accounts.

Conduct in-depth market analysis, including competitor activities, consumer trends, and category performance, to identify opportunities and inform strategic planning.

Manage and optimize trade marketing budgets, ensuring efficient allocation of resources and maximum return on investment.

Collaborate closely with sales teams to align trade marketing initiatives with sales objectives and provide necessary support and tools.

Develop and implement promotional programs, in-store activities, and point-of-sale materials to enhance product appeal and drive consumer purchase.

Analyze the effectiveness of trade marketing campaigns and promotions, providing regular reports on key performance indicators (KPIs) and recommending adjustments.

Build and maintain strong relationships with retail partners, distributors, and other stakeholders to foster collaboration and secure optimal brand placement.

Stay abreast of the latest market trends, industry best practices, and emerging technologies in trade marketing to ensure continuous innovation and competitive advantage.

Utilize strong analytical thinking skills to interpret sales data, market research, and promotional performance metrics.

Demonstrate proficiency in Microsoft Office Suite, particularly Excel for data analysis and PowerPoint for presentations.

Exhibit a proactive attitude and strong leadership potential to drive initiatives and influence stakeholders.

Leverage fluency in English and Mandarin to effectively communicate with diverse teams and partners across Malaysia and potentially broader Asian markets.

Develop and execute strategic trade marketing plans to drive brand visibility and sales volume across various retail channels, aligning with overall company objectives.

Analyze market trends, competitor activities, and consumer insights to identify new opportunities and threats, providing actionable recommendations to the sales and marketing teams.

Manage and optimize trade marketing budgets, ensuring efficient allocation of resources to maximize return on investment (ROI) for promotional activities and in-store initiatives.

Collaborate closely with the sales team to support their efforts in achieving sales targets, including the development of effective point-of-sale (POS) materials, trade promotions, and sales incentives.

Oversee the planning and execution of in-store merchandising, promotions, and activation programs, ensuring consistent brand representation and compelling consumer engagement at the point of purchase.

Evaluate the effectiveness of trade marketing campaigns through data analysis and reporting, providing insights and recommendations for continuous improvement.

Build and maintain strong relationships with key retail partners, understanding their needs and developing mutually beneficial trade marketing strategies.

Contribute to the development of new product launches by providing trade marketing insights and support to ensure successful market penetration and adoption.