Full Time Brand Communications Executive Jobs, Salary up to MYR 5,500 in Mah Sing Properties WP Kuala Lumpur - Maukerja

Advertising, Marketing & Public Relations

• Plan, develop and execute integrated advertising campaigns, marketing communications, publicity and public relations initiatives to strengthen the mall's brand positioning, market presence and competitiveness.

• Conduct market research, analyse consumer trends and monitor competitor activities to identify marketing opportunities and enhance promotional strategies.

• Build and maintain strong relationships with tenants, retailers, business partners, media representatives and other relevant stakeholders to support marketing objectives.

Revenue Generation & Commercial Partnerships

• Drive revenue generation through the commercial leasing of promotional spaces, event spaces and advertising spaces within the mall.

• Identify and develop new business opportunities, strategic partnerships and sponsorship initiatives to maximise non-rental income.

• Develop attractive advertising and promotional packages to attract advertisers, event organisers and business partners.

Digital Marketing & Social Media Management

• Oversee and manage the mall's digital marketing strategies and social media platforms to enhance brand awareness, audience engagement and visitor traffic.

• Develop engaging digital content and execute online campaigns across relevant digital channels.

• Monitor and analyse digital marketing performance, engagement metrics and campaign effectiveness to optimise reach and return on marketing investment.

Campaign & Event Management

• Plan, coordinate and execute seasonal, festive and tactical marketing campaigns and mall events, from conceptualisation and creative development through to implementation and post-event evaluation.

• Manage event planning activities, including creative briefing, logistics, scheduling, vendor management, budget monitoring and on-ground activation.

• Supervise event set-up, dismantling and on-site operations to ensure compliance with mall guidelines, safety requirements and operational standards.

• Collaborate with internal departments, tenants, vendors and external event organisers to ensure seamless campaign and event execution.

• Evaluate campaign and event effectiveness against established objectives, including visitor engagement, footfall and revenue contribution.

Budget Planning & Cost Management

• Develop, manage and monitor the annual Advertising & Promotions budget, ensuring effective allocation and utilisation of resources.

• Monitor campaign expenditure, event costs and marketing-related expenses to ensure adherence to approved budgets.

• Identify cost optimisation opportunities while maintaining campaign quality and achieving departmental objectives.

Audit & Process Compliance

• Coordinate and support Internal Audit and ISO Audit requirements, ensuring proper documentation, compliance with established policies and procedures, and timely implementation of corrective actions.

• Ensure all departmental activities and processes adhere to company policies, operational standards and relevant regulatory requirements.

Team Leadership & KPI Achievement

• Lead, supervise and develop the Advertising & Promotions team to ensure effective planning and execution of departmental initiatives.

• Establish and monitor team performance against agreed KPIs and departmental objectives.

• Drive achievement of key performance indicators, including revenue generation, mall footfall, campaign effectiveness, event execution and budget management.

• Provide guidance, coaching and support to team members to enhance productivity, accountability and overall team performance.