A marketing intern assists a company's marketing team with day-to-day operations, campaign execution, and research to help promote products, services, or brand awareness. [1, 2]The typical job scope and responsibilities are broken down below:1. Social Media & Content Creation
- Content Development: Design graphics, shoot or edit videos (using tools like Canva, CapCut, or Adobe), and write captions or copy for social media posts, reels, and stories.
- Platform Management: Schedule and publish content across channels (e.g., Facebook, Instagram, TikTok, XiaoHongShu, or LinkedIn) and engage with comments or direct messages. [1]
- Trend Research: Track viral audio, hashtags, and competitor trends to keep brand content relevant. [1]
2. Digital & Performance Marketing Support
- SEO & Website: Perform basic keyword research, update website or blog content, and help improve search engine visibility.
- Paid Ads & Email: Assist in setting up or monitoring digital ad campaigns (Meta, Google, TikTok) or drafting email newsletters.
- Data & Analytics: Pull metrics from tools like Google Analytics or native social insights to track reach, engagement, and click-through rates. [1, 2, 3]
3. Campaign & Event Coordination
- Offline Events: Help plan and execute roadshows, promotional events, store activations, or product launches (which may occasionally require weekend or public holiday support).
- Vendor & Partner Liaison: Coordinate with external vendors, shopping malls, or brand collaborators.
- Collateral Preparation: Assist in designing or proofreading brochures, flyers, banners, and digital assets. [1]
4. Market Research & Administration
- Market Research: Conduct surveys, gather customer feedback, and analyze competitor strategies.
- Reporting & Presentations: Help compile campaign performance reports and build slide decks for team meetings.
- Admin Support: Maintain marketing databases, update CRM systems, and handle general clerical tasks. [1, 2, 3]
Pay: RM1,000.00 per month
Benefits:
Work Location: In person