About Trapo
Trapo is a regional automotive lifestyle brand operating across Malaysia, Singapore, Thailand and Indonesia.
About the internship
Love social media and curious about AI? Based in our KL office, you'll support our Singapore marketing team by creating short-form content with AI tools and helping run influencer collaborations for the Singapore market. It's a rare chance to gain regional marketing experience during your internship, and to see your work go live on our channels.
What you'll learn
- AI-assisted content production
- Short-form video marketing for TikTok and Instagram Reels
- Influencer and creator marketing, from outreach to posting
- Regional marketing for the Singapore market
- Social media trend research and content performance tracking
What you'll do
- Create short-form content using AI tools such as ChatGPT, Gemini and Doubao
- Come up with hooks, scripts, captions and concepts for TikTok, Reels and other platforms
- Use AI to help with video, images, voiceovers and editing
- Repurpose existing photos and videos into fresh content
- Research trending formats, sounds and hooks in Singapore
- Find and reach out to Singapore influencers, micro-influencers and creators
- Build and maintain our creator database
- Coordinate product seeding and follow up on collaborations and deliverables
- Track each creator from first contact to posted content, including links and results
- Support campaigns, product launches and simple marketing reports
What you'll bring
- Currently studying or recently graduated with a Diploma or Degree in Marketing, Mass Communication, Media, Business or a related field
- Active user of TikTok, Instagram and other social platforms
- Good written English communication skills
- Comfortable messaging and following up with creators
- Basic skills in Canva, CapCut or similar tools
- Curious about AI tools and keen to experiment
- Organised and able to manage several tasks at once
- Able to work from our KL office
Bonus points
- You've made TikToks or Reels before (personal accounts count)
- Familiar with Singapore's social media scene, trends or creators
- Experience with AI image or video generation
- Basic video editing skills
- Any influencer outreach or social media analytics experience
What we offer
- Monthly allowance of RM1000
- Regional exposure working with our Singapore team
- Real projects that go live on our channels
- Mentorship from our marketing team
- Internship certificate and reference letter
Pay: From RM1,000.00 per month
Benefits:
Work Location: In person