Job Description
We are looking for a highly experienced and commercially driven Senior SEO Specialist to take a leading role in growing our organic search channel across international markets.
This is not a traditional SEO execution role.
We are looking for someone who can independently diagnose complex SEO problems, develop growth strategies, work closely with developers and external SEO agencies, and identify new opportunities to significantly increase organic visibility, traffic, registrations and revenue.
The successful candidate will operate across technical SEO, on-page SEO, content strategy, authority building, and emerging search opportunities.
Experience
- 7+ years of hands-on SEO experience.
- Proven experience growing organic traffic, rankings and/or organic acquisition.
- Strong technical SEO knowledge.
- Strong understanding of Google Search and ranking systems.
- Experience with technically complex websites.
- Advanced knowledge of Google Search Console.
- Strong GA4 knowledge.
- Advanced experience with Ahrefs and/or Semrush.
- Strong understanding of crawling, indexing and website architecture.
- Experience working directly with developers.
- Strong keyword research and search-intent analysis skills.
- Experience with international SEO.
- Strong analytical and problem-solving skills.
- Ability to independently develop and execute an SEO strategy.
- Ability to communicate SEO recommendations clearly to non-SEO stakeholders.
Skillset
- Advanced SEO strategy, technical SEO, on-page/off-page SEO, keyword research, search intent, content SEO, topical authority, and internal linking.
- Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, HTML, basic CSS/JavaScript, crawlability, indexation, canonicals, redirects, sitemaps, hreflang, Schema, Core Web Vitals and site architecture.
- Competitor analysis, SERP analysis, SEO opportunity identification, algorithm recovery, SEO experimentation, digital PR, link acquisition and commercial SEO.
- AEO, GEO, AI search optimisation and understanding of evolving search behaviour.
- SEO performance analysis, reporting, KPI tracking, roadmap development, project management and ability to translate SEO data into actionable business decisions.
- Strong stakeholder communication, agency/freelancer management, developer collaboration, independent decision-making, mentoring and the potential to build and lead an internal SEO team.
Responsibilities
1. SEO Strategy & Organic Growth
- Develop and execute SEO strategies to grow organic traffic, visibility, registrations and revenue across international markets.
- Identify high-impact search opportunities and prioritise initiatives based on commercial potential.
- Continuously analyse performance, competitors and market trends to identify new growth opportunities.
2. Technical SEO & Website Health
- Own the technical SEO health of the website, including crawlability, indexation, canonicals, redirects, sitemaps, hreflang, site architecture, Schema and Core Web Vitals.
- Work with developers and external agencies to prioritise, implement and QA technical improvements.
- Diagnose and resolve SEO issues that negatively impact rankings and organic performance.
3. Keyword, Content & On-Page SEO
- Develop keyword strategies, search-intent mapping and keyword-to-URL architecture.
- Lead content strategy, topical authority and content optimisation across priority markets.
- Identify opportunities to improve, consolidate, expand or remove existing content.
- Ensure strong internal linking and on-page optimisation across key landing pages.
4. Authority & Competitive SEO
- Develop strategies for link acquisition, digital PR and authority building.
- Analyse competitors’ rankings, content, backlinks and SEO strategies to identify opportunities to outperform them.
- Monitor backlink quality, SEO risks and changes in the competitive landscape.
5. International & Emerging Search
- Develop SEO strategies across multiple international markets, adapting to local search behaviour and competition.
- Explore emerging opportunities across AEO, GEO, AI search and other evolving search surfaces.
- Test new SEO approaches and growth opportunities rather than relying solely on conventional SEO tactics.
6. SEO Performance & External Partners
- Track SEO performance against organic traffic, rankings, registrations, conversions and revenue.
- Provide clear insights into what is working, what is not and what should happen next.
- Act as the internal SEO authority when working with external agencies, freelancers, developers and content resources.
- Build processes and SOPs that can eventually support the growth of an internal SEO team.