- Bukit Merah Central Region (Singapore) Singapore
Full Time MINI Regional Marketing Specialist Jobs, Salary up to SGD 5,500 in BMW Asia Pte Ltd Central Region (Singapore) - Maukerja
MINI Regional Marketing Specialist
BMW Asia Pte Ltd
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Job Description
Responsibilities
Company Overview
The BMW Group is the leading premium manufacturer of automobiles and motorcycles worldwide, operating 28 production and assembly facilities in 13 countries with a global sales network in over 140 countries. It is committed to sustainability and inclusive workplaces.
Job Summary
Support the Regional Marketing Manager in executing and overseeing regional marketing campaigns and administrative functions to drive brand communication and market engagement across East Asia.
What awaits you?
Oversee 360-degree marketing campaigns for product and brand communications across seven East Asia markets, monitoring performance and ensuring alignment with regional goals
Collaborate to ideate, plan, and manage regional marketing campaigns to maximize impact and engagement
Review and approve market activities and marketing materials based on corporate identity guidelines, including creating briefs for artwork development
Approve and manage social media content calendars to ensure consistent brand messaging
Oversee website initiatives including new site creation, campaign management, web analytics, reporting, e-commerce, site maintenance, and new product page updates
Support development and execution of integrated online media strategies, including display advertising, SEM, and retargeting; identify and evaluate new media platforms for communications opportunities
Assist in setting up and tracking Salesforce CRM campaigns, including generating reports to measure campaign effectiveness
Provide event management and below-the-line (BTL) support for ad-hoc projects and conferences to enhance brand presence
Review and steer market activities and marketing calendars to maintain up-to-date content across all communication channels
Proactively manage agency relationships to ensure timely and quality delivery of marketing tasks
Track budgets and process dealer claims and marketing invoices using SAP for end-to-end vendor and payment management
Organize and archive marketing documents systematically to support operational efficiency
Create presentations, reports, charts, and other marketing materials to support regional communication needs
Schedule and coordinate routine meetings with markets and agencies to facilitate collaboration and project progress
What should you bring?
Experience in regional marketing steering, CRM, CMS, and IT infrastructure related to marketing operations
Strong verbal and written communication skills in English to collaborate effectively with regional stakeholders, agencies, and business partners
Understanding of brand and marketing communications tactics to support campaign development
Strong interpersonal and project management skills to coordinate cross-functional teams and deliver marketing initiatives
Demonstrated ability to work collaboratively as a team player across regional teams, markets, agencies, and stakeholders
The BMW Group
The BMW Group is the leading premium manufacturer of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 28 production and assembly facilities in 13 countries and has a global sales network in more than 140 countries.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
BMW Group is an equal opportunity employer committed to fostering an inclusive workplace. We thank all applicants for their interest; however, only shortlisted candidates will be contacted. By submitting your application, you consent to the processing of your personal data for recruitment purposes.
Your application may also be considered for other current or future opportunities within BMW Group that match your qualifications and experience.
The BMW Group is the leading premium manufacturer of automobiles and motorcycles worldwide, operating 28 production and assembly facilities in 13 countries with a global sales network in over 140 countries. It is committed to sustainability and inclusive workplaces.
Job Summary
Support the Regional Marketing Manager in executing and overseeing regional marketing campaigns and administrative functions to drive brand communication and market engagement across East Asia.
What awaits you?
Oversee 360-degree marketing campaigns for product and brand communications across seven East Asia markets, monitoring performance and ensuring alignment with regional goals
Collaborate to ideate, plan, and manage regional marketing campaigns to maximize impact and engagement
Review and approve market activities and marketing materials based on corporate identity guidelines, including creating briefs for artwork development
Approve and manage social media content calendars to ensure consistent brand messaging
Oversee website initiatives including new site creation, campaign management, web analytics, reporting, e-commerce, site maintenance, and new product page updates
Support development and execution of integrated online media strategies, including display advertising, SEM, and retargeting; identify and evaluate new media platforms for communications opportunities
Assist in setting up and tracking Salesforce CRM campaigns, including generating reports to measure campaign effectiveness
Provide event management and below-the-line (BTL) support for ad-hoc projects and conferences to enhance brand presence
Review and steer market activities and marketing calendars to maintain up-to-date content across all communication channels
Proactively manage agency relationships to ensure timely and quality delivery of marketing tasks
Track budgets and process dealer claims and marketing invoices using SAP for end-to-end vendor and payment management
Organize and archive marketing documents systematically to support operational efficiency
Create presentations, reports, charts, and other marketing materials to support regional communication needs
Schedule and coordinate routine meetings with markets and agencies to facilitate collaboration and project progress
What should you bring?
Experience in regional marketing steering, CRM, CMS, and IT infrastructure related to marketing operations
Strong verbal and written communication skills in English to collaborate effectively with regional stakeholders, agencies, and business partners
Understanding of brand and marketing communications tactics to support campaign development
Strong interpersonal and project management skills to coordinate cross-functional teams and deliver marketing initiatives
Demonstrated ability to work collaboratively as a team player across regional teams, markets, agencies, and stakeholders
The BMW Group
The BMW Group is the leading premium manufacturer of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 28 production and assembly facilities in 13 countries and has a global sales network in more than 140 countries.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
BMW Group is an equal opportunity employer committed to fostering an inclusive workplace. We thank all applicants for their interest; however, only shortlisted candidates will be contacted. By submitting your application, you consent to the processing of your personal data for recruitment purposes.
Your application may also be considered for other current or future opportunities within BMW Group that match your qualifications and experience.
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