Job Purpose
To lead and drive the company's overall sales performance by developing strategic business relationships, managing key accounts, expanding market presence and identifying new business opportunities within the pet industry. The role is responsible for achieving sales targets, strengthening customer partnerships and ensuring sustainable revenue growth across B2B and retail channels.
Key Responsibilities
A. Sales Strategy & Business Development
- Develop and implement effective sales strategies to achieve the company's sales targets.
- Identify and develop new business opportunities, including pet shops, veterinary clinics, distributors, wholesalers, retailers and corporate clients.
- Expand the company's market presence by identifying potential sales channels and untapped market segments.
- Monitor market trends, competitor activities, pricing strategies and customer demands to identify opportunities for business growth.
- Establish sales forecasts, business plans and revenue projections to support management decision-making.
B. Key Account Management
- Build, maintain and strengthen relationships with key business accounts, strategic partners and major customers.
- Manage existing key accounts to ensure customer satisfaction, retention and continuous business growth.
- Negotiate pricing, sales agreements, promotional arrangements, payment terms and commercial contracts with key customers.
- Identify opportunities to increase account value through cross-selling, upselling and product expansion.
- Handle major customer concerns, business negotiations and escalated account-related issues.
C. B2B Sales & Distribution Management
- Develop and manage B2B sales channels and other relevant business partners.
- Establish distribution networks to increase product availability and market penetration.
- Monitor distributor and reseller performance to ensure sales targets and business objectives are achieved.
- Develop promotional campaigns, trade incentives and sales programmes.
- Ensure effective coordination between sales, warehouse, procurement and operations teams to support timely order fulfilment.
D. Sales Performance & Team Management
- Lead, supervise and motivate the sales team to achieve individual and departmental sales targets.
- Establish clear KPIs, sales objectives and performance monitoring systems for the sales team.
- Conduct regular sales meetings, performance reviews and coaching sessions to improve team productivity.
- Monitor sales performance through reports, sales pipelines, customer acquisition rates and revenue analysis.
- Provide guidance, training and support to sales personnel in negotiation, customer relationship management and product knowledge.
E. Revenue, Pricing & Business Analysis
- Monitor sales revenue, gross profit margins and overall sales profitability.
- Evaluate product pricing, discount structures and promotional costs to ensure commercial competitiveness and profitability.
- Analyse sales performance by product category, customer segment and distribution channel.
- Work closely with finance and management to monitor outstanding customer payments, credit limits and overdue accounts.
- Prepare monthly sales performance reports, forecasts and business development updates for management review.
F. Cross-Departmental Coordination
- Work closely with procurement and inventory teams to ensure sufficient product availability based on sales forecasts and market demand.
- Coordinate with marketing and e-commerce teams on product launches, campaigns and promotional activities.
- Collaborate with retail operations to improve product sales performance, customer experience and store-level revenue.
- Ensure sales activities comply with company policies, pricing guidelines and approved credit terms.
Required Qualifications & Experience
- Bachelor's Degree in Business Administration, Marketing, Sales Management or a related field.
- Minimum 5–8 years of relevant experience in sales, business development or key account management.
- At least 2–3 years of experience in a managerial or team leadership position.
- Proven track record in achieving sales targets and developing key business accounts.
- Experience in B2B sales, distribution, wholesale or retail industries.
- Strong negotiation, communication, leadership and business development skills.
- Proficient in sales reporting, forecasting, Microsoft Excel and CRM systems.
Added Advantage:
- Experience in the pet industry.
- Established business network involving pet shops, veterinary clinics, wholesalers and distributors.
- Experience managing multiple sales channels, including B2B, retail and e-commerce.
Pay: RM7,000.00 - RM8,000.00 per month
Work Location: In person