The Head of Growth owns Quebec’s new business engine, personally leading sales, the pipeline and the team that convert Singapore’s corporate MICE market into long-term Quebec accounts. This role sits at the centre of Quebec’s evolution from a mere logistics delivery house into a premium, end-to-end Brand Experience and Events Agency. It translates that positioning into qualified pipeline, closed deals, signed accounts and a growing share of wallet with existing clients.
The Head of Growth is accountable first and foremost for hitting new business sales targets, and for building the commercial muscle that Quebec needs to compete against established players in the brand experience space: market intelligence, proposal craft, pricing discipline and relationship capital. They work in lockstep with Production and Client Servicing to ensure what Growth sells is what Quebec can deliver on brief, on time and on budget.
Roles and Responsibilities:
Growth Strategy & Business Development
- Personally prospect, pitch and close new corporate clients, owning an annual new business revenue target.
- Own and evolve Quebec’s growth strategy, translating the Brand Experience Agency positioning into a concrete new business sales plan across the corporate MICE ecosystem.
- Build and manage a qualified pipeline across prospective corporate clients, setting and being held to conversion and revenue targets.
- Lead market and competitor intelligence, mapping positioning against established players and identifying white space Quebec can credibly own.
- Lead Quebec’s highest-value new business pitches from first meeting through to signed contract.
Client Relationship & Strategy
- Serve as a senior strategic partner to prospective and newly won clients, shaping their brand experience roadmap from the first conversation.
- Own the handover from Growth to Client Servicing and Production, ensuring commercial commitments made at pitch stage are deliverable on brief.
- Lead high-stakes negotiations, commercial discussions and sensitive client communications at the most senior level.
- Drive account expansion within existing clients through upselling, cross-selling and repeat business, growing Quebec’s footprint beyond the initial win.
- Represent Quebec externally as a senior voice in the brand experience and events industry, building the relationships and reputation that generate inbound opportunity.
Financial & Commercial Management
- Hold accountability for new business revenue and pipeline targets, owning forecasting, reporting and conversion metrics for the Growth pillar.
- Lead budget forecasting and commercial planning for the growth function, identifying risk and opportunity ahead of time.
- Set commercial strategy and pricing discipline for major pitches, and personally lead the highest-value client negotiations.
- Review pipeline health and conversion performance on an ongoing basis, ensuring accurate forecasting and reconciliation against targets.
Team Mentorship & Operations
- Build and develop Quebec’s growth team into a high-performing sales team with clear targets and accountability, mentoring Account Managers and Executives into future account and pitch leaders.
- Lead cross-functional collaboration with Creative, Strategy and Production to ensure pitches are grounded in deliverable, on-brand solutions.
- Build a strong understanding of Quebec’s production capabilities across the Growth team, ensuring what is sold is what can be delivered.
- Contribute to Quebec’s operational improvement, translating lessons from won and lost pitches into standards and playbooks for the wider team.
Job Requirements:
- Minimum 10 years of B2B sales experience with a personal revenue target, within the brand experience, live events, MICE, hospitality or venue space.
- Demonstrated track record of consistently meeting or exceeding sales targets and personally closing high-value corporate deals, with clear commercial outcomes.
- Proven experience building and leading a sales or business development team with its own revenue targets, including mentoring managers and executives.
- An active network of corporate decision-makers in Singapore (C-suite, HR, marketing and procurement).
- Working knowledge of spatial design, AV/technical integration and fabrication processes, sufficient to credibly scope, price and sell complex experiential programmes.
- Outstanding executive communication, negotiation and pitch skills, with established credibility engaging C-suite and board-level stakeholders.
- Excellent attention to detail in proposal and commercial construction, balanced with strategic, market-level thinking.