Company Overview
The Branding Co. helps businesses and professionals boost their digital presence and brand visibility to attract more customers or job opportunities. They provide marketing strategy, content creation, and branding services to build strong personal and business brands.
Job Summary
The Digital Marketing Executive will plan and execute digital campaigns focused on social media to increase client visibility and credibility. This role involves managing content, analyzing performance, coordinating teams, and improving engagement and lead generation.
Responsibilities
Plan, execute, and optimize digital marketing campaigns across social media platforms to enhance client brand visibility and engagement
Set up, manage, and optimize ad hoc Meta ads campaigns to drive targeted traffic and conversions
Coordinate effectively with internal teams and external stakeholders to align marketing efforts with client goals
Manage daily social media outreach and engagement by responding promptly to inbound messages and interactions
Monitor and analyze campaign performance metrics using web analytics tools to refine marketing strategies
Collaborate with design teams to ensure branding consistency and support content creation efforts
Manage multiple projects simultaneously while meeting deadlines and maintaining high-quality outputs
Contribute ideas to improve digital content, audience engagement, and lead generation across channels
Preferred competencies and qualifications
Diploma or degree in Marketing, Communications, Business, or related fields, or equivalent practical experience
Experience in social media marketing, content creation, and personal branding marketing
Familiarity with basic design tools and current digital marketing trends
The Branding Co. helps businesses and professionals to supercharge their digital presence and make their brands more visible so that they can attract more paying customers or be headhunted by potential employers. We educate them to optimise their social profiles, help them get connected with the right audiences and curate quality content to position them as their industry thoughts-leader and supercharge their ROI.