jobs in Informa Group Plc.

Full Time Marketing Operations Coordinator Jobs, in Informa Group Plc. Pulau Pinang - Maukerja

Marketing Operations Coordinator

George Town, Pulau Pinang

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Working Location

  • Georgetown, Penang George Town Pulau Pinang Malaysia

Job Description

Responsibilities

This role is based in our Penang office

We are seeking a Marketing Operations Coordinator to join our growing team. In this role, you'll work closely with the campaign marketing fulfillment team to build forms and setup landing pages for our custom content campaigns. 

This is a great opportunity to make a significant contribution to our content marketing campaigns. 

What you'll do in this role:

  • Work closely with our lead generation team on B2B content marketing campaigns.
  • Own the complete operational workflow for your campaign portfolio, from initial setup through launch, by creating and implementing the forms and landing pages that power custom content promotions.
  • Prepare and deliver comprehensive client lead reports by analyzing lead data, performing quality assurance scrubbing to remove duplicates, invalid entries and non-target audiences.
  • Optimize documentation and processes to ensure streamlined, cross-team operations.
  • Communicate with vendors and internal stakeholders to ensure campaign delivery.
  • Establish and configure direct integrations between internal systems and clients' marketing automation platforms (including HubSpot, Marketo, Salesforce, Integrate and Pardot) to enable seamless data transfer, lead synchronization, and real-time campaign tracking.
  • More than 3 years of professional experience in operations or marketing operations.
  • Exceptional attention to detail is non-negotiable: must demonstrate a meticulous approach to data accuracy, campaign configuration, and quality assurance processes. 
  • Proven track record of identifying discrepancies, preventing errors, and maintaining the highest standards of precision in fast-paced, high-stakes environments.
  • Problem-solving abilities: You get excited about the opportunity to optimize processes and create efficiencies. You approach troubleshooting with diligence and determination.
  • Strong organizational and time management skills: You're highly organized and meticulous, and you believe no detail is too small.
  • Innovation and curiosity: You thrive in a fast-paced environment and delight in trying new things. You're not afraid to roll up your sleeves and dig into a new idea, platform, or tool.
  • Excellent communication: You're adept at verbal and written communication. You can craft clear, detailed documentation and feel confident presenting to others.
  • Experience with JIRA, Convertr, Leadsquared or similar tools a plus.

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