Manage the company’s Shopify store independently, including product listings, pricing, product descriptions, collections, banners, promotions and website content updates.
Data-Driven Insights & Analytics: Process and analyze campaign data and key e-commerce metrics (e.g., ROAS, ACOS, TACoS). Exercise strong analytical judgment to discern "what is good and what is bad" in campaign performance, providing actionable insights to optimize overall spend and ROI.
Promotions Planning & Execution: Take full ownership of developing and executing promotional strategies and campaigns. Coordinate seamlessly with the Operations and PPC teams to ensure all promo strategies and executions are carried out accurately and on time.