Lead brand visual identity upgrades – Optimize existing brand visuals and establish new VIS (Visual Identity System) frameworks.
Drive pre-launch visual direction for online sales – Develop design proposals targeting European and American markets, from conceptualization to final execution.
Define visual standards for online marketing – Establish unified brand guidelines for storefront upgrades and ensure cross-platform consistency.
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Bring fresh and innovative ideas to the table, based on meaningful insights of current market trends and within the financial industry.
Responsible in defining requirements, visualizing and creating graphics for all marketing collaterals.
Develop creative concepts and translate them into compelling visual designs for various mediums, including digital, print, social media platforms, website, and email campaigns etc.
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Digital Content Creation: Design engaging social media graphics, web banners, and promotional content featuring the latest tech gadgets, PCs, and laptops.
Event & Retail Collateral: Assist in creating point-of-sale materials (POSM), posters, flyers, and large-format banners for our retail branches and major roadshows.
Brand Consistency: Ensure all artwork aligns with brand guidelines and effectively communicates our promotions and product highlights.
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Lead paid media efforts by planning, executing, and optimizing ad campaigns across platforms like Meta and Google (and other relevant digital channels). Ensure each campaign aligns with client goals, delivers measurable ROI, and upholds the company's standards for performance and excellence.
Set up and manage campaigns with precision, maintaining a 99% accuracy rate in structure, tracking, and reporting. Analyze performance data relentlessly to reduce costs, improve targeting, and maximize conversions while consistently delivering high-impact results.
Partner with client managers to provide proactive insights, troubleshoot issues, and recommend strategic actions. Share learnings across the organization to strengthen team performance and build client trust.
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