Responsible for developing and executing comprehensive PR strategies to position The View 118 and The Look 118 as a must-visit landmark attraction, driving awareness. Build and maintain strong relationships with media, journalists, editors, influencers, and key opinion leaders to secure ongoing coverage and advocacy. Prepare and distribute press releases, media kits, statements, and key messaging that effectively communicate the brand's story. Coordinates press conferences, media previews, interviews, and familiarization (FAM) visits, ensuring impactful media engagement.
Plan and manage advertising campaigns across traditional and digital channels, including out-of-home (OOH), print, radio, digital platforms, and strategic partnerships. Work closely with creative and media agencies on campaign concepts, creatives, media buying, and placements to ensure effective reach and impact. Manage advertising budgets, timelines, and campaign deliverables, ensuring all activities are executed within scope and on schedule. Ensure consistent brand messaging and visual identity across all advertising materials, reinforcing brand recognition and alignment with overall marketing objectives.
Safeguard and enhance The View 118 and The look 118 brand positioning, tone of voice, and visual standards across all communications and touchpoints. Develop key messages, narratives, and storytelling angles that align with seasonal campaigns, events, and business priorities. Support launches, soft openings, festive events, and special activations with integrated PR and advertising support. Ensure all communications are aligned with corporate and destination branding guidelines, maintaining consistency and reinforcing brand equity.
...