Turn business questions into analytics: Partner with AP Talent and business stakeholders to understand workforce priorities and translate complex, ambiguous or evolving questions into clear analytical approaches.
Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Program Operationalisation: Set up, scale, and operationalise audience intelligence and media listening programs across key business units and global markets.
Oversee Operations of the Data Platform - Provide leadership and oversight for the daily operations of the enterprise data lake and data warehouse. Ensure efficient data ingestion, processing, and monitoring practices are in place while delegating operational tasks to the team.
KPI Standardisation — Standardise and govern KPI definitions across the Revenue Office, partnering with Data Warehousing and Tech to guarantee tracking accuracy and a single source of truth.
Continuously review how sustainability requirements are reflected in procurement processes (e.g., supplier qualification, sourcing, contracting, supplier management) and identify areas for improvement.
Drive end-to-end business analysis across data management, Microsoft Azure-based data services, analytics, Power BI and Gen AI initiatives, translating business needs into clear and actionable requirements that enable successful delivery.
Develop, maintain, and enhance interactive dashboards and reports using Power BI to facilitate business performance monitoring and informed decision-making throughout the APAC region.