Campaign strategy support — Assist in developing influencer strategies across awareness, consideration, and conversion stages; propose creative angles and channel mixes.
Develop and execute the overall e-commerce strategy across all platforms (own website, marketplaces like Shopee, Lazada, TikTok Shop, Facebook, Instagram, TikTok, XHS and etc.)
Oversee and drive overall e-commerce strategy, daily operations, and GMV growth across all online platforms, including official website, Shopee, Lazada, TikTok Shop, and cross-border initiatives.