Strategy Development: Oversee and implement full social media strategies aligned with marketing objectives and overall business goals.
Hands-on Content Creation & Editing: Actively participate in content creation, including video shooting, photography, and editing, to ensure that content is dynamic, engaging, and on-trend. Be ready to step in for content editing across platforms as needed, ensuring timely and high-quality output.
Content Coordination & Execution: Oversee content production across all platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube), working closely with creative teams for visuals and content creators for platform-specific content.
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Strategy Development: Oversee and implement full social media strategies aligned with marketing objectives and overall business goals.
Hands-on Content Creation & Editing: Actively participate in content creation, including video shooting, photography, and editing, to ensure that content is dynamic, engaging, and on-trend. Be ready to step in for content editing across platforms as needed, ensuring timely and high-quality output.
Content Coordination & Execution: Oversee content production across all platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube), working closely with creative teams for visuals and content creators for platform-specific content.
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Support the Marketing Manager in executing well-rounded marketing strategies that align with business objectives.
Collaborate with in-house teams (Creative, Social Media, Performance Marketing, CRM) to contribute to the development of campaigns, ensuring consistency and effectiveness.
Conduct market research to identify trends, opportunities, and challenges, supporting the development of data-driven marketing initiatives.
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Monitor business performance by building the tools & capabilities to detect abnormality & set-up the standard for designing dashboards & reports to provide end-to-end visibility to top managements and day-to-day visibility for ground operations
Drill down the analysis to find exact root cause for performance gap, rooms for improvement, underlying business risk or bottlenecks that business team are/will be facing
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Assist in gathering and documenting detailed product requirements from stakeholders.
Write and refine user stories and acceptance criteria for the development team.
Support User Acceptance Testing (UAT) by validating feature behaviour against business requirements, documenting issues, and confirming fixes before release.
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Support the Marketing Manager in executing well-rounded marketing strategies that align with business objectives.
Collaborate with in-house teams (Creative, Social Media, Performance Marketing, CRM) to contribute to the development of campaigns, ensuring consistency and effectiveness.
Conduct market research to identify trends, opportunities, and challenges, supporting the development of data-driven marketing initiatives.
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Propose and plan monthly social media content calendars across Car Insurance, Hire Purchase Loan and Dealer Financing — covering content themes, posting schedule and key messages per product
Review and provide recommendations on Carsome Capital's current social media presence — identifying gaps, opportunities and improvements to better reflect the Carsome Capital’s brand
Work closely with the Group Marketing team to brief, coordinate and follow up on content production and campaign deliverables.
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