Responsible for executing best practices in demand supply planning, stock replenishment and exit plan to maintain an optimum balance between availability and inventory holding.
Demand sales forecast planning driven by pricing analytic to fulfil dynamic store orders, agile to react to work under pressure to deliver results.
Liaise with suppliers and internal cross-functional teams which may include commercial, marketing, store operations, IT, logistics etc. to ensure timely replenishment and planning insights for all activities inclusive of festive and promotional events.
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Funnel Optimization & Measurement: Identify metrics and the best approaches to evaluate the performance of user funnels, mapping out drop-off points and user journeys across web and mobile platforms.
Data Extraction & Analysis: Extract and analyze transactional, user behavioral, and commercial data from Big Query and analytics tools (e.g., Google Analytics, Conviva) to identify clear opportunities to achieve product and business objectives.
Quantitative Research: Conduct independent quantitative research using behavioral analysis, metric tracking, and quantitative experiments to discover user behaviors and make high-impact recommendations.
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Lamarsa Coffee Machine Company (Lamarsa), based in Petaling Jaya, Selangor, is hiring a Brand Marketing Manager to lead and execute the company's overall marketing strategy to drive brand growth, customer engagement and sales. The role will lead a small in-house marketing team, collaborate with internal teams, external agencies and brand partners, and manage planning, review and execution of integrated campaigns across digital, retail and offline channels.