About Mediatropy

Mediatropy is an independent, award-winning full-service Digital Agency with a diverse team of over 80 professionals across Singapore, Indonesia, Vietnam, Thailand, Malaysia, the Philippines, Hong Kong, Dubai and Shanghai. Our comprehensive suite of services includes Client Services, Creative Content, Web Development, Paid Media, Data & Analytics, SEO/SEM, and Social Media Marketing. We work with brands across hospitality, F&B, education, financial services and beyond.

At Mediatropy, we believe great ideas come from people who are curious, collaborative and unafraid to challenge the expected. We are committed to fostering a culture of creativity, work-life balance, continuous learning and personal development.

The Role

As Creative Group Head (Art), you will be a senior creative leader responsible for shaping the visual direction, creative output and craft excellence of the agency. You will lead and inspire a group of art directors and designers, while remaining hands-on enough to develop and champion big ideas. Working closely with Creative, Strategy, Client Services and Business Leadership, you will turn briefs into culturally relevant, strategically sound and creatively ambitious work across digital, social, content, campaigns and other platforms.

This is a role for someone who can see both the big picture and the details - someone who can challenge a brief, develop an outstanding creative idea, guide a team through execution, confidently sell the work to clients, and ultimately raise the creative bar across the agency.

Key Responsibilities

Creative Leadership & Direction

Own and shape the overall art direction and visual quality of creative work across assigned brands, campaigns and projects.
Establish and maintain a high standard of creative excellence, ensuring work is distinctive, relevant, strategically grounded and beautifully crafted.
Lead the development of integrated, digital-first and social-first creative concepts across multiple platforms and formats.
Push the team to develop ideas that are culturally relevant, unexpected and capable of breaking through in a crowded digital landscape.
Challenge conventional thinking and bring fresh perspectives to briefs, while balancing creativity with client objectives and commercial realities.
Ensure consistency and quality of visual identity, art direction and creative execution across campaigns and touchpoints.
Champion ambitious work that has the potential to gain industry recognition and contribute to Mediatropy's creative reputation.

Team Leadership & Development

Lead, mentor and inspire Art Directors, Designers and other members of the creative team.
Set clear creative expectations and provide constructive, actionable feedback throughout the creative process.
Identify strengths, development areas and opportunities for team members to grow their creative capabilities.
Encourage a culture of experimentation, collaboration, learning and continuous improvement.
Develop the next generation of creative talent through hands-on coaching and "teaching by doing".
Help allocate creative resources effectively across projects and ensure teams are set up for success.
Act as a senior creative sounding board for the wider creative department.

Ideation & Creative Development

Lead brainstorming and ideation sessions with Creative, Strategy, Client Services, Content and other cross-functional teams.
Translate strategic and creative briefs into strong visual territories, campaign platforms and compelling creative concepts.
Work closely with copywriters, strategists, designers, developers, content creators and other specialists to build integrated ideas.
Develop and refine concepts from initial thought through to final execution, ensuring the original creative intent remains strong throughout the process.
Identify opportunities to bring creativity into new formats, platforms, technologies and emerging channels.
Demonstrate media-agnostic thinking and the ability to build ideas that can live beyond a single platform or execution.

Client & Business Partnership

Act as a senior creative representative in client meetings, presentations, workshops and pitches.
Confidently present and defend creative ideas, explaining the thinking and craft behind the work.
Build trusted relationships with clients and understand their business, audience and competitive landscape.
Partner with Strategy and Client Services to ensure creative solutions are both creatively ambitious and commercially relevant.
Contribute significantly to new business pitches, credentials presentations and major agency opportunities.
Work closely with business leadership to identify opportunities that can strengthen client relationships and grow the agency's creative offering.

Craft & Execution

Maintain a strong eye for detail across typography, layout, composition, imagery, motion, digital experiences and overall visual storytelling.
Guide the team through production and execution, ensuring work meets the highest creative and technical standards.
Review and approve creative work before client presentation or final delivery.
Work closely with production partners, photographers, illustrators, filmmakers, developers and other external specialists when required.
Stay hands-on with key projects where senior creative involvement can make a meaningful difference.
Ensure creative work is delivered to a high standard within agreed timelines and budgets.

Innovation & Industry Leadership

Stay ahead of emerging creative, cultural, digital, social and technological trends.
Explore how AI, creative technology, new platforms and evolving content formats can unlock new creative possibilities.
Bring relevant inspiration, references and new thinking into the agency.
Encourage the team to experiment with new tools, techniques and ways of working.
Participate in industry events, awards, creative communities and learning initiatives.
Help shape Mediatropy's creative point of view, processes and standards as the agency continues to grow.

Requirements

Significant experience in an art direction or creative leadership role within an agency, creative studio or similar environment.
Proven track record of developing strong, integrated and conceptually driven creative work across digital, social, content and campaign platforms.
A portfolio that demonstrates exceptional visual craft, creative thinking and strong art direction.
Experience leading and mentoring creative teams, with the ability to bring out the best in different levels of talent.
Strong understanding of strategy and the ability to translate business and communication objectives into compelling creative ideas.
Excellent presentation and storytelling skills, with confidence presenting work to senior clients and stakeholders.
Strong understanding of digital, social media, content production and contemporary visual culture.
A sharp eye for craft, detail and execution, with high standards for creative output.
Curious, culturally aware and constantly looking for new references, trends, technologies and creative possibilities.
Comfortable working across multiple markets, categories and types of briefs.
Experience contributing to major pitches, integrated campaigns and/or award-winning work is highly desirable.
Strong communication, collaboration and leadership skills.
Ability to balance creative ambition with deadlines, budgets, client expectations and commercial objectives.
A hands-on creative leader who is equally comfortable leading from the front and rolling up their sleeves when the work demands it.

Benefits

Career Growth: Opportunity to lead a creative group and play a key role in shaping the agency's creative direction.
Creative Ownership: Be trusted to influence major campaigns, pitches and the evolution of Mediatropy's creative output.
Flexibility: Enjoy flexible work arrangements and work-from-home options.
Collaboration: Work alongside talented teams across creative, strategy, client services, media, technology and other disciplines.
Work-Life Balance: Experience a strong culture of work-life balance.
Generous Leave: Receive generous annual leave days in markets with fewer public holidays.
Competitive Salary: Enjoy a competitive salary commensurate with experience.
Professional Development: Access professional development, training and learning opportunities.
Vibrant Culture: Be part of a collaborative and inclusive agency culture with regular team activities and social events.

Quick Apply

To speed things up, apply directly via our careers page and complete a short questionnaire:

https://careers.mediatropy.com/job-detail/7

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Creative Group Head (Art)