Be an integral part of the core business team contributing to the development of the business strategy, and implementation of brand marketing actions.
Develops and updates consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers
Contributes to the development of OBIs and Big Ideas, engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.
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Own and shape YouTrip's brand and content strategy, ensuring our brand narrative, messaging, tone of voice, and storytelling are consistent, compelling, and relevant to consumers
Lead the full content ecosystem across key owned and organic channels, including social media, website, blogs, EDM newsletters, in-app content, product education, and campaign content
Develop and manage the content roadmap, translating business priorities, campaign plans, product features, travel moments, and cultural trends into engaging content that builds awareness, trust, engagement, and conversion
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Work with Head of Marketing to develop complete annual brand marketing plan geared towards end users for each key product within portfolio, in line with strategy, budget and targets of company.
Drive the brand by working with cross functional team (sales, trade marketing, design, regulatory, supply etc) progress and tracks the development of all product initiatives and ensure timely launch of New Product Development, NPD within objectives and timeline.
Lead in innovation, activation, advertising and promotion for deployment of Brand Marketing Plan.
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Develop annual brand plans for First Pride and Tyson, including positioning, target consumers, portfolio priorities, growth objectives, and key activation platforms.
Translate consumer, shopper, category, and competitor insights into brand actions that strengthen awareness, penetration, repeat purchase, market share, and profitability.
Partner with Sales and Trade Marketing to convert brand priorities into effective retail, e-commerce, customer, and shopper activation plans.
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Develop clear, well-communicated vision and marketing strategies that can be translated to effective marketing, trade and ethical channel plan
Formulate strategic marketing and tactical plans for current and future products launches within the franchise through effective brands, operational, forecast and budget plans to ensure sales, profitability and market share targets are achieved
Optimize allocation of all resources to brands through active assessment of return of investment
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