Regional Growth Strategy — integrated growth plans, launch roadmaps, acquisition and retention across Malaysia and Singapore; own marketing’s contribution to revenue.
Brand Leadership — steward our flagship wellness brand across packaging, retail, digital, social, livestream and corporate channels.
AI-Native Marketing — lead the shift to an AI-powered marketing organisation across content, campaigns, CRM, personalisation, SEO and reporting.
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Leadership
Digital Marketing
Digital Marketing Strategy
Marketing Strategy
Social Media Marketing
Market Analysis
Cross-functional Collaboration
Team Leadership