Work with Head of Marketing to develop complete annual brand marketing plan geared towards end users for each key product within portfolio, in line with strategy, budget and targets of company.
Drive the brand by working with cross functional team (sales, trade marketing, design, regulatory, supply etc) progress and tracks the development of all product initiatives and ensure timely launch of New Product Development, NPD within objectives and timeline.
Lead in innovation, activation, advertising and promotion for deployment of Brand Marketing Plan.
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Work with Marketing team to develop complete annual brand marketing plan geared towards end users for each key product within portfolio, in line with strategy, budget and targets of company.
Drive the brand by working with cross functional team (sales, trade marketing, design, regulatory, supply etc) progress and tracks the development of all product initiatives and ensure timely launch of New Product Development, NPD within objectives and timeline.
Lead in innovation, activation, advertising and promotion for deployment of Brand Marketing Plan.
...
Work with Marketing team to develop complete annual brand marketing plan geared towards end users for each key product within portfolio, in line with strategy, budget and targets of company.
Drive the brand by working with cross functional team (sales, trade marketing, design, regulatory, supply etc) progress and tracks the development of all product initiatives and ensure timely launch of New Product Development, NPD within objectives and timeline.
Lead in innovation, activation, advertising and promotion for deployment of Brand Marketing Plan.
...
Lamarsa Coffee Machine Company (Lamarsa), based in Petaling Jaya, Selangor, is hiring a Brand Marketing Manager to lead and execute the company's overall marketing strategy to drive brand growth, customer engagement and sales. The role will lead a small in-house marketing team, collaborate with internal teams, external agencies and brand partners, and manage planning, review and execution of integrated campaigns across digital, retail and offline channels.
Own and shape YouTrip's brand and content strategy, ensuring our brand narrative, messaging, tone of voice, and storytelling are consistent, compelling, and relevant to consumers
Lead the full content ecosystem across key owned and organic channels, including social media, website, blogs, EDM newsletters, in-app content, product education, and campaign content
Develop and manage the content roadmap, translating business priorities, campaign plans, product features, travel moments, and cultural trends into engaging content that builds awareness, trust, engagement, and conversion
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Lead and manage the end-to-end development of Own Brand Personal Care products for Malaysia and also DFI operating markets
Identify emerging consumer needs, personal care trends, and business opportunities to develop differentiated and competitive Own Brand products.
Conduct market intelligence, consumer insights analysis, and competitor benchmarking to ensure products deliver clear customer value and market differentiation.
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Conduct market intelligence, consumer insights analysis, and competitor benchmarking to ensure products deliver clear customer value and market differentiation
Identify, evaluate, and develop strategic partnerships with supplier partners to support Own Brand product development initiatives
Manage the supplier matrix and performance to ensure product innovation, quality, cost competitiveness, and supply reliability
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