Strategy Development: Oversee and implement full social media strategies aligned with marketing objectives and overall business goals.
Hands-on Content Creation & Editing: Actively participate in content creation, including video shooting, photography, and editing, to ensure that content is dynamic, engaging, and on-trend. Be ready to step in for content editing across platforms as needed, ensuring timely and high-quality output.
Content Coordination & Execution: Oversee content production across all platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube), working closely with creative teams for visuals and content creators for platform-specific content....
- Execute assigned sales activities, roadshows, and promotional events, ensuring smooth operations from setup to completion.- Collaborate closely with the Trade Marketing team to monitor weekly sampling plans and promotional activities.- Coordinate with the Sales team to ensure effective implementation of product promotions.- Monitor outlet stock availability and ensure timely replenishment.- Conduct regular retail visits to ensure merchandising compliance and proper display execution.- Provide operational support to the Sales team during manpower shortages or peak business periods.- Analyze field execution and provide recommendations to improve operational efficiency and sales performance.
- Execute assigned sales activities, roadshows, and promotional events, ensuring smooth operations from setup to completion.- Collaborate closely with the Trade Marketing team to monitor weekly sampling plans and promotional activities.- Coordinate with the Sales team to ensure effective implementation of product promotions.- Monitor outlet stock availability and ensure timely replenishment.- Conduct regular retail visits to ensure merchandising compliance and proper display execution.- Provide operational support to the Sales team during manpower shortages or peak business periods.- Analyze field execution and provide recommendations to improve operational efficiency and sales performance.
Perform analysis to identify performance trends and insights
Conduct root cause investigations to identify root cause for performance gap, rooms for improvement, underlying business risk or bottlenecks that business team are/will be facing
Work together with various stakeholders to develop solutions/ improvement plans for process and/or performance related issues...
- Lead the creative development and execution of marketing, branding, and promotional materials for our FMCG food brands across both online and offline platforms.- Ensure all creative assets are aligned with brand guidelines, campaign objectives, and marketing strategies.- Design and develop a wide range of creative materials, including packaging, POSM, digital content, social media creatives, and event collaterals as required.- Perform thorough quality checks (self-QC) to ensure artwork accuracy and production readiness before final submission.- Stay updated on design trends, consumer insights, and industry best practices to bring fresh and innovative ideas to the creative team.- Support and mentor junior designers, fostering creative excellence and maintaining high-quality design standards.