Design and implement CRM-driven campaigns, including app push notifications and email marketing (EDM), using marketing tools tailored to new/existing market preferences.
Execute day-to-day operations on dedicated CDP (customer data platform) platforms, including segmentation, customer journeys, journey testing and troubleshooting.
Utilize CDP capabilities to personalize customer experiences across different channels. Implement targeting strategies to deliver the right message to the right audience at the right time.
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Plan, execute, and evaluate cross-channel engagement campaigns to drive App Downloads, Registrations, and Monthly Active Users (MAU).
Conceptualize and execute digital loyalty initiatives, gamification mechanics, and targeted push/in-app messaging to improve customer retention and feature utilization.
Map and optimize end-to-end customer lifecycle journeys within the app (Onboarding, Activation, Retention, and Win-back).
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