Media strategy: Responsible for further developing, implementing, and fine-tuning the organization’s media strategy. Building media relations; identifying media opportunities; anticipating challenges and coordinating responses.
Maintains a comprehensive list of international and local media contacts.
Crisis Management: To work closely with Director of Marketing & Communications to develop media plans to tackle any crises that may occur.
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-Media strategy: Responsible for further developing, implementing, and fine-tuning the organization’s media strategy. Building media relations; identifying media opportunities; anticipating challenges and coordinating responses.
-Influencers & KOLs: To have a list of relevant luxury influencers & KOLs that can be activated for hotel stays and special event opportunities.
-Maintains a comprehensive list of international and local media contacts.
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• Editorial review and QA: Edit and proofread communications for accuracy, clarity, tone, British English and accessibility. Verify names, dates, figures and links before release.
• Advisory and strategic alignment: Establish the objective, audience and desired action, then advise on framing, channel fit, timing and risk. Sense-check against Maybank’s priorities and the ROAR30 narrative.
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Own the commercial strategy function, ensuring the business prioritises the right opportunities, makes sound investment decisions, and builds a sustainable revenue base across all business lines
Own the end-to-end commercial modelling and business case capability across the full organisation, ensuring every material initiative, partnership, expansion, or new business bet is appraised with the rigour required for management and Board approval.
Lead revenue expansion planning across fuel, mobility, fintech, and advertising, identifying and pressure-testing growth levers including new partnerships, campaign design, product line extensions, and market expansion.
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The role includes client engagement, consultancy, study design and analysis, driving preparation and delivery of presentations and reports as well as internal responsibilities such as people management and the implementation of broader business initiatives to improve business performance management and the implementation of broader business initiatives to improve business performa
Strategise the Foundation’s social channels to strengthen the Foundation’s brand, including daily posting, monitor & track analytics, content development, plan and implement social media strategy
Work with the team for content creation to create positive brand engagement online
Plan and implement the Foundation’s internal and external activities, including interactive events to raise the profile of the Foundation in Asean
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