Strong skills in social media content creation, including copywriting, basic graphic design, and short-form video production for platforms such as Instagram, TikTok, and Facebook.
Ability to plan and manage content calendars, support campaign execution, and tailor messaging to different audiences while maintaining brand voice.
Comfort with on-site content gathering, including attending events, capturing photos and videos, and interviewing participants or team members.
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Fashion-Forward Video Production: Conceptualize, film, and edit high-quality TikTok videos that highlight the fit, fabric, and styling of our garments.
Aesthetic Direction: Ensure all visual content maintains a crisp, high-resolution look. Plan and execute shoots in relatable, realistic environments (such as chic office settings or everyday leisure scenes) to help customers visualize the products in their own lives.
Detail-Oriented Styling: Creatively showcase specific product lines—such as blouses or versatile everyday wear—focusing on close-up details and overall silhouettes.
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Responsible for planning, creating, and publishing engaging content across social media platforms, including posts, short-form videos, reels, stories, captions, and live-stream content to increase brand awareness and audience engagement.
Develop content calendars aligned with marketing campaigns, product launches, and promotional activities to ensure consistent and strategic posting.
Produce creative video content and visual storytelling that resonates with target audiences and follows current social media trends.
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Lead creative direction for content and ads, owning headlines, scripts, and messaging across Instagram, TikTok, emails, and other digital/ATL platforms.
Develop high-impact content across the funnel, from brand awareness and product education to conversion and sales, always linking creative with performance goals.
Create and appear in short-form video content (e.g. Reels, TikTok, product explainers, street interviews, behind-the-scenes).
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Lead creative direction for content and ads, owning headlines, scripts, and messaging across Instagram, TikTok, emails, and other digital/ATL platforms.
Develop high-impact content across the funnel, from brand awareness and product education to conversion and sales, always linking creative with performance goals.
Create and appear in short-form video content (e.g. Reels, TikTok, product explainers, street interviews, behind-the-scenes).
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Manage client expectations regularly, ensuring clear communication across updates, timelines, recommending adjustments, creating presentations, etc.
Client’s partner in representing their point of view internally and when reviewing work leverage this perspective when providing feedback to the team and presenting to the client.
Collaborate with other departments (Analytics, Creative, Production, Strategy) to improve and execute on client deliverables, process, and output.
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Lead creative direction for content and ads, owning headlines, scripts, and messaging across Instagram, TikTok, emails, and other digital/ATL platforms.
Develop high-impact content across the funnel, from brand awareness and product education to conversion and sales, always linking creative with performance goals.
Create and appear in short-form video content (e.g. Reels, TikTok, product explainers, street interviews, behind-the-scenes).
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