Own and shape YouTrip's brand and content strategy, ensuring our brand narrative, messaging, tone of voice, and storytelling are consistent, compelling, and relevant to consumers
Lead the full content ecosystem across key owned and organic channels, including social media, website, blogs, EDM newsletters, in-app content, product education, and campaign content
Develop and manage the content roadmap, translating business priorities, campaign plans, product features, travel moments, and cultural trends into engaging content that builds awareness, trust, engagement, and conversion
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Own and shape YouTrip's brand and content strategy, ensuring our brand narrative, messaging, tone of voice, and storytelling are consistent, compelling, and relevant to consumers
Lead the full content ecosystem across key owned and organic channels, including social media, website, blogs, EDM newsletters, in-app content, product education, and campaign content
Develop and manage the content roadmap, translating business priorities, campaign plans, product features, travel moments, and cultural trends into engaging content that builds awareness, trust, engagement, and conversion
...
Lead the planning and execution of end-to-end influencer marketing campaigns across assigned client accounts, ensuring campaigns are delivered on time, within budget, and against objectives.
Translate client business and marketing objectives into creator-first strategies that drive measurable business and brand outcomes.
Develop influencer and creator ecosystem strategies, including audience segmentation, platform roles, creator tiering, content frameworks, campaign phasing, and amplification recommendations.
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Social Media Manager responsible for owning Luckin Malaysia's social channels end to end, including creative ideation, organic content, and paid social execution. Acts as the internal point of contact with the appointed social agency, driving audience growth, content quality, and commercial contribution. Works closely with Creative, Campaign, and Marketing Ops to ensure social output supports the wider Growth & Marketing calendar.