News Writing & Adaptation: Research, write, and adapt news stories and headlines specifically for social media platforms without sacrificing journalistic integrity or accuracy.
Develop and implement social media strategy and channel plans aligned with SG Enable’s brand narrative, public education objectives and organisational priorities.
Work closely with the Marketing Team to plan, execute, and optimise paid media campaigns (including but not limited to Google Ads, LinkedIn Ads, and Meta Ads) to maximise lead generation, brand awareness, and ROI.
Community-First Content Creation: Conceptualize, shoot, and produce engaging short-form videos (TikTok, Instagram Reels, Lemon8) that resonate with real homeowners, sharing design tips, behind-the-scenes styling, and transformation stories.
Lead the development and implementation of comprehensive marketing strategies tailored to Singapore and other Asia markets, ensuring alignment with company’s objectives.
Own the Portfolio P&L: You are responsible for the financial health of your client base. Your primary KPI is achieving 100%+ Net Revenue Retention (NRR) by balancing retention (Gross Revenue Retention) with aggressive expansion revenue.
Strategic Leadership: Lead the development and execution of comprehensive social and content strategies that align with client objectives and industry best practices.
Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Own and manage GetSolar’s Singapore and Malaysia social media presence across TikTok, Instagram, and YouTube from strategy and calendar planning through to publishing and community engagement