Content Production: Lead the planning, scriptwriting, shooting, and editing of creative content (videos/text/images) for short videos promoting products.
Collaborate closely with the Design Director to translate complex marketing objectives and strategic briefs into innovative, engaging, and performance-driven copy concepts and executions.
Work with brand managers to create visually stunning and engaging content for social media, websites, and digital platforms, including photography, videography, and graphics.
Creative Leadership: Oversee and direct copywriting assignments while showcasing a high degree of originality and writing proficiency. Junior copywriters should receive mentorship and creative direction.