Own and shape YouTrip's brand and content strategy, ensuring our brand narrative, messaging, tone of voice, and storytelling are consistent, compelling, and relevant to consumers
Trade & Channel Programme Ownership: Plan, propose and execute trade and channel marketing program aligned to channel strategy, product priorities and partner needs.
Execute product development and improvement activities for assigned projects in compliance with ISO 22000, FSSC 22000, Halal, and applicable regulatory requirements.
Manage the operating Innovation Center (InnoC) budget and costs in accordance with annual allocation to ensure efficient and responsible use of resources
Customer Relationship: To build connection with customer to inculcate loyalty and encourage continued preference for the company’s various products and services.
Lead the research, planning, conceptualization, and execution of social media strategies, campaigns, and digital media initiatives that build brand awareness, engagement, and traffic in line with client and company objectives.