Lead Annual Business Reviews (ABRs) and Quarterly Business Reviews (QBRs) with key distributors, establishing clear KPI benchmarks for revenue targets, inventory holding, and marketing co-investments.
Identify coverage gaps in key target markets; recruit, evaluate, and onboard high-performing local distributors with strong existing relationships across hospital purchasing units and Ministry of Health networks.
Manage regional pricing corridors, distributor discount structures, and tender margins to protect profitability while keeping channel partners competitive.
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