Market & Competitor Analysis• Conduct research on competitors in Malaysia• Analyze competitor campaigns, messaging, pricing, and promotions• Identify trends, gaps, and opportunities
Social Media Content Creation• Plan and create content for platforms such as LinkedIn, TikTok, Facebook, and Instagram• Develop engaging posts • Assist in writing captions, basic visual direction, and content ideas (static, carousel, short videos)• Ensure content aligns with brand voice and marketing objectives
Content Strategy Support• Use market insights to propose relevant and timely content themes• Support monthly content calendar planning• Suggest content angles that improve engagement
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Content Planning & Execution: Develop and manage monthly content calendars, taking ideas from concept to final publication across all social media platforms.
Multimedia Production: Lead on-site photography and videography sessions to capture food, lifestyle, and behind-the-scenes stories.
Graphic Design: Create high-quality design assets for digital use (social media, EDMs) and physical collateral (menus, signage, packaging).
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