Client-Centric Reporting: Focus on major client projects to perform daily, weekly and monthly analytical reports, such as audience demographics, engagement patterns, sentiments, and follower behavior across all platforms (TikTok, Instagram, Facebook, XiaoHongXhu etc.).
Platform Maintenance: Update and manage real-time dashboards to track KPIs for ongoing social media campaigns.
Insight Generation: Identify, analyze trends and performance data to provide recommendations for future content pillars, posting schedules, and community management strategies. Identify what works, what doesn’t and why.
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