Collaborate with business, marketing, product, analytics, data science and Martech stakeholders to translate campaign objectives into audience strategies, segmentation logic, eligibility criteria and targeting recommendations for retention, upsell, cross-sell and next-best-action campaigns.
Campaign strategy: Plan and run multichannel campaigns that connect social, content, email, landing pages, and events around a single message and a clear conversion goal
Tooling & Process Enhancement: Implement, configure, and optimize knowledge and AI content tooling within assigned areas. Proactively identify tooling and process improvement opportunities based on performance data, and recommend enhancements with clear expected impact to deliver measurable improvements in content delivery.