The Social Media Executive will have the opportunity to shape the clients’ social media footprint across multiple platforms and markets, draw insights from various tools and use data to improve the clients’ digital reach and efficiency. Working closely with the Brand and Content teams, you will be our client’s eyes and ears in nurturing the engagement journey of their audience and develop meaningful social conversations with their target customers.
Own the Portfolio P&L: You are responsible for the financial health of your client base. Your primary KPI is achieving 100%+ Net Revenue Retention (NRR) by balancing retention (Gross Revenue Retention) with aggressive expansion revenue.
Develop and test new digital marketing strategies for clients on online e-commerce platforms and social media channels to increase engagement and sales.
Monitor and analyze competitor movements and industry trends within the Singapore fintech and digital payments space using market research and social listening tools (e.g., Talkwalker).