Drive, implement and manage social media campaigns with clear objectives, tactics and KPIs across ASEAN to increase brand awareness, drive engagement, and support business objectives.
Campaign Oversight & Execution: Oversee and manage end-to-end corporate and multi-BU social media campaigns from conceptualization to live deployment, ensuring brand alignment, institutional tone of voice, and visual consistency across all shared properties.
Support content ideation for client social pages, keeping a pulse on trending formats and conversations across IG, TikTok and Facebook (good to know: Threads and XHS).
Develop AI Training Content: Create detailed prompts and gold-standard social outputs (posts, threads, scripts, calendars, strategy notes) to guide AI learning.
Develop AI Training Content: Create detailed prompts and gold-standard social outputs (posts, threads, scripts, calendars, strategy notes) to guide AI learning.