Drive, implement and manage social media campaigns with clear objectives, tactics and KPIs across ASEAN to increase brand awareness, drive engagement, and support business objectives.
Monitor and analyze competitor movements and industry trends within the Singapore fintech and digital payments space using market research and social listening tools (e.g., Talkwalker).
Send your CV, a portfolio link or 2–3 writing samples, and a short note (200 words max) on why you're the right person to careers@lawdify.ai, with the subject line Marketing Strategist – [Your Name] – [City]. Your application email is your first writing sample. No recruiters or agencies.
Company Description PASONA GROUP INC. is a global human resources and staffing services company committed to connecting talent with meaningful career opportunities. The group supports organizations across diverse industries with recruitment, outsourcing, and workforce development solutions. PASONA emphasizes professional growth, cross-cultural collaboration, and skills development for early-career talent. In Kuala Lumpur, the company focuses on building a dynamic, international work environment that welcomes multilingual professionals, including Japanese speakers. Team members can expect structured guidance, exposure to regional markets, and opportunities to develop specialized expertise in business and marketing.
Social Media Manager responsible for owning Luckin Malaysia's social channels end to end, including creative ideation, organic content, and paid social execution. Acts as the internal point of contact with the appointed social agency, driving audience growth, content quality, and commercial contribution. Works closely with Creative, Campaign, and Marketing Ops to ensure social output supports the wider Growth & Marketing calendar.
Lead and execute IG Singapore’s social media strategy, content planning and channel governance to grow brand awareness, engagement and audience relevance.
K-content (SEA & WW influence): Drive the marketing strategy for K-drama title launches across SEA, contributing directly to the worldwide K-drama marketing playbook. We've made meaningful headway, but there's significant runway ahead — you'll help evolve processes to tap into existing K-drama fan communities, and partner with Korean content partners in the KR entertainment industry.
Develop and own the end-to-end content and social media strategy aligned to brand narrative, commercial objectives, and customer journey stages, from awareness through to conversion.
Act as the key social media partner to internal stakeholders, align business objectives, campaign KPIs, timelines, and success metrics for the campaign