HubSpot CRM Management: Maintain and update customer profiles, lead statuses, and sales pipelines within HubSpot.Automation & Workflow Optimisation: Set up and refine email sequences, workflows, and automation rules to enhance lead nurturing and customer engagement.Drafting email & WhatsApp remarketing messages in mainly Mandarin via leveraging AI.Constantly leverage HubSpot, Omnisend (Email platform) and WhatsApp as remarketing tools.Lead Segmentation: Organize and segment customer and prospect lists for targeted marketing campaigns and sales follow-ups.Data Clean-Up & Integrity: Regularly audit the CRM to remove duplicates, standardise data, and ensure accuracy for reporting and outreach.Sales & Marketing Support: Assist in creating and assigning tasks for the sales team, ensuring timely follow-ups and tracking customer interactions.Reporting & Insights: Generate weekly and monthly CRM reports on pipeline progress, lead conversion rates, and campaign effectiveness.
Brand Strategy & Identity: Act as the custodian for Bomb Battle’s visual identity; ensure high-octane storytelling and consistent branding across all online and physical touchpoints.
Develop and execute comprehensive digital marketing strategies across various channels including SEO, SEM, AEO/GEO, social media, email, and content marketing to drive brand awareness, lead generation, and customer acquisition.
Develop and execute comprehensive digital marketing strategies across various channels including SEO, SEM, AEO/GEO, social media, email, and content marketing to drive brand awareness, lead generation, and customer acquisition.