To oversee, update and creating contents for the organization’s digital platforms such as social media and website to ensure information constantly up to date.
Develop and execute digital campaigns and promotion ideas to increase followers, drive leads, improve engagement, drive website traffic and creating contents to generate brand awareness.
Work closely with designer and internal team to provide support, drive ideas and to implement improvements.
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To oversee, update and creating contents for the organization’s digital platforms such as social media and website to ensure information constantly up to date.
Develop and execute digital campaigns and promotion ideas to increase followers, drive leads, improve engagement, drive website traffic and creating contents to generate brand awareness.
Work closely with designer and internal team to provide support, drive ideas and to implement improvements.
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Strategy Development: Oversee and implement full social media strategies aligned with marketing objectives and overall business goals.
Hands-on Content Creation & Editing: Actively participate in content creation, including video shooting, photography, and editing, to ensure that content is dynamic, engaging, and on-trend. Be ready to step in for content editing across platforms as needed, ensuring timely and high-quality output.
Content Coordination & Execution: Oversee content production across all platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube), working closely with creative teams for visuals and content creators for platform-specific content.
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Brand Positioning & Credibility — Own DaboBox, DaboRewards and JoomTry market positioning and ensure all messaging, campaigns, and content reinforce a consistent, credible brand identity.
Paid Performance Marketing — Own lead generation strategy and budget across paid channels; responsible for cost-per-lead efficiency and campaign ROI.
Marketing Collateral & E-Commerce Channel — Oversee execution across Shopee, TikTok Shop, and other e-commerce channels, including the Marketing Coordinator's day-to-day output.
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Spot and develop stories from across the business, including frontline colleagues, customer wins, sector insights, and moments that showcase what OCS does and why it matters.
Build trust and rapport with subject matter experts and customers to encourage participation in content, including on-camera opportunities.
Capture authentic, day-to-day content using a mobile phone for social media.
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Marketing Strategy
Digital Marketing
SEO/SEM
Customer Relationship Management (CRM)
Social Media Marketing
Market Research
Communication Skills
Brand Management
As the Group continues to expand, we are looking for a dynamic and business-minded Corporate Affairs Manager to strengthen our corporate branding, stakeholder engagement and strategic communications across the Group.
Key Responsibilities
- Develop and implement corporate branding, corporate communications and marketing communication (MarComm) strategies to strengthen the Group's corporate image and reputation.
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As the Group continues to expand, we are looking for a dynamic and business-minded Corporate Affairs & Marketing Manager to strengthen our corporate branding, stakeholder engagement and strategic communications across the Group.
Key Responsibilities
- Develop and implement corporate branding, corporate communications and marketing communication (MarComm) strategies to strengthen the Group's corporate image and reputation.
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Core Skills
Proficient in Figma (UI design
design systems
prototyping)
Hands-on experience with WordPress and Elementor
Strong understanding of mobile UX/UI best practices
Ability to design digital assets for marketing: social media
EDMs
banners
Bonus: Video editing and AI-generated video knowledge
Core Skills
Proficient in Figma (UI design
design systems
prototyping)
Hands-on experience with WordPress and Elementor
Strong understanding of mobile UX/UI best practices
Ability to design digital assets for marketing: social media
EDMs
banners
Bonus: Video editing and AI-generated video knowledge
Develop and lead the annual digital marketing strategy and roadmap in line with the hotel’s overall Marketing Strategy, Business Plan, brand objectives and commercial priorities.
Translate Marketing and business objectives into clear digital strategies and initiatives across website, app, search, paid media, CRM, email and other relevant digital touchpoints.
Own the planning and management of the Digital Marketing budget in collaboration with the Director of Marketing, determining and recommending strategic allocation of investment across channels, platforms, campaigns and key geographic markets.
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Plan, execute, monitor, and optimize paid advertising campaigns across Meta Ads Manager and TikTok Ads Manager.
Manage advertising budgets across multiple brands, including retail and F&B businesses, while maximizing ROAS, CPA, CPM, CTR, and overall campaign performance.
Scale successful campaigns and continuously improve underperforming campaigns through data analysis and optimization.
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Social Media & Content Strategy: Digital agency liaison to identify trends, create engaging content, and analyze social media performance to foster a strong online presence.
Paid Media Management: Work with media agency in planning, executing, and optimizing paid advertising campaigns on digital and social platforms, staying updated on algorithmic changes and market trends.
Search Engine Excellence (SEO/SEM): Guide agency efforts in developing and executing effective SEO and SEM strategies, keeping abreast of latest best practices.
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