HubSpot CRM Management: Maintain and update customer profiles, lead statuses, and sales pipelines within HubSpot.Automation & Workflow Optimisation: Set up and refine email sequences, workflows, and automation rules to enhance lead nurturing and customer engagement.Drafting email & WhatsApp remarketing messages in mainly Mandarin via leveraging AI.Constantly leverage HubSpot, Omnisend (Email platform) and WhatsApp as remarketing tools.Lead Segmentation: Organize and segment customer and prospect lists for targeted marketing campaigns and sales follow-ups.Data Clean-Up & Integrity: Regularly audit the CRM to remove duplicates, standardise data, and ensure accuracy for reporting and outreach.Sales & Marketing Support: Assist in creating and assigning tasks for the sales team, ensuring timely follow-ups and tracking customer interactions.Reporting & Insights: Generate weekly and monthly CRM reports on pipeline progress, lead conversion rates, and campaign effectiveness.
Brand Strategy & Identity: Act as the custodian for Bomb Battle’s visual identity; ensure high-octane storytelling and consistent branding across all online and physical touchpoints.
We are seeking a detail-oriented, highly organized Email Marketing Specialist to join our Marketing Operations team. In this role, you will be the expert responsible for building, testing, and deploying email campaigns directly within Adobe Marketo Engage.